CBS adds flavor to its 'Cane' push

Chantal Todé

September 11 2007

For the launch of its new fall television series Cane, CBS has devised a marketing campaign so good, it melts in your mouth - literally. CBS is using the patent-pending Peel æn Taste dissolving flavor strip to let Rolling Stone magazine readers taste a rum mojito cocktail, supposedly made with Lucia Duque Rum. Cane features a Cuban-American family running the successful Lucia Duque Rum business and stars Jimmy Smits.

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