Sales and marketing departments are inevitably linked when it comes to business success. Their goals and top priorities are consistent with each other: Increase the number of new business opportunities, improve the quality of sales leads and win more deals. Yet even with parallel objectives, each group cites clashes in achieving their goals, while operating in silos with processes that remain unaligned. What can be done to put sales and marketing on a mutually productive path - particularly when they are being held accountable and measured more stringently than ever?