BrandNew Articles

Laughter and Taxes

February 11, 2008

In a campaign aimed at adding levity to paying the bills, Intuit is running a sweepstakes that invites aspiring comics to submit stand-up videos for its TurboTax software at its microsite TaxLaugh.com. The tagline "Comedy is hard, TurboTax is easy" promotes the home tax program, and the sweepstakes is hosted by comedian Jay Mohr.
 

Show love for Dove

February 04, 2008

Mars Snackfood US has launched an online sweepstakes for its Dove chocolate brand, which offers consumers the chance to win a $21,000 Kwiat diamond necklace. To win, users submit a short Valentine's Day message on a branded microsite.
 

WPT uses multimedia, geotargeting to promote World Poker Tour

January 28, 2008

In order to promote this year's World Poker Tour, WPT Enterprises Inc. and its agency of record Digitaria are celebrating the poker-playing community online at a revamped Web site and an online club at www.worldpokertour.com.
 

Hallmark Channel uses mobile to promote movie

January 21, 2008

Family-friendly cable network The Hallmark Channel launched its first interactive mobile campaign last week to promote the premiere of the network's original movie, The Good Witch, as part of a larger strategy to support network-produced movies on multiple platforms.
 

Kettle Foods partners with NWF

December 21, 2007

Kettle Foods has partnered with National Wildlife Federation (NWF) to launch its Backyard Barbeque potato chip. Beginning in January, when the snack is released, Kettle Foods will donate $1 to NWF for each backyard certified as a habitat for wildlife, according to the standards set by the wildlife nonprofit, at microsite nwf.org/kettlefoods.
 

Gillette runs Champions campaign

December 13, 2007

To promote its Fusion men's razor, Gillette has enlisted professional athletes Roger Federer, Tiger Woods and Thierry Henry.
 

American Express holiday push

December 03, 2007

In a seasonal viral e-mail effort, American Express Co. has launched a microsite, www.holidayrockstar.com. Visitors to the site choose one of three songs: "Holiday," "The Lion Sleeps Tonight" or "Jingle Bells," and record their crooning while a customizable avatar lip syncs the words.
 

Latest Trace Adkins promotion is online

November 30, 2007

Country music fans are enjoying an online greeting from ponytailed, gravel-voiced star Trace Adkins in a new Web campaign through Innovate Ads' iAds Video Spokesperson technology.
 

Microsoft targets Latino market for Zune

November 02, 2007

Microsoft has launched a campaign for its digital media player, Zune, targeting the Latino market. With agency Kinetix Integrated, Microsoft partnered with reggaeton stars, Wisin y Yandel, to launch a customized 30GB device with special packaging, content and device exterior. The group's fan base was notified by e-mail blast.
 
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