Second Porch, a Web site for vacation housing rentals, is using social media for lead generation. The new Facebook app, called "Rent & Trade Vacation Homes," calls on consumers to "find a home" directly from the Facebook app. Consumers can then save housing finds to their "My Second Porch" pages. They can also share any of the houses they find to their Facebook walls.

British Airways has extended its "Face-to-Face" campaign, a nonprofit effort to promote entrepreneurship in tough times, by launching "Business Opportunity Grants." It worked with digital agency Agency.com to create a dedicated microsite at www.ba.com/facetoface, as well as an online ad campaign that features display ads that link to the microsite.

FedEx has launched a sweepstakes promotion, called "Golf Anywhere," to highlight its 3rd Annual FedExCup, a championship trophy for the PGA Tour sponsored by the shipping company.

To promote the launch of a new handbag, accessories designer Coach is running a social media sweepstakes campaign. The campaign to promote the new Poppy handbag calls on women age 16 to 28 to go online to create their own scrapbook page and design their own "Poppy Girl" personality.

The US Postal Service has created a new augmented reality Web tool, called the Virtual Box Simulator, to promote the fact that Priority Mail Flat Rate boxes can make shipping easier.

Pepsi-owned orange juice brand Tropicana has launched a new online community to support its Trop50 brand, in a move to connect with women who engage with social media every week.

It's dogs vs. cats at American Greetings where the furry pets are facing off in a contest to help promote the company's limited time offering of free selected pet e-cards. Owners can upload their pet's photo at www.americangreetings.com, where visitors can vote on the cutest, advancing the pet to the next round. The last four-legger left standing will win prizes, such as a $250 PetSmart gift certificate. Entrants also can invite people to vote through Facebook, Twitter and other social networking sites. The contest is sponsored by Frontline, which provides a downloadable $15 coupon on the site. The site requires registration where entrants also can opt in for e-mails on holiday reminders from American Greetings.

What ingredients would be in your ice cream? Ben & Jerry's are seeking their next fair trade flavor in the "Do the world a flavor" contest. Ice cream concoctors can enter the contest at www.benjerry.com. Using the "flavor generator," visitors mix a variety of ice creams and other ingredients, upload a photo for the pint and name their confection.

The American Egg Board has unveiled its "Incredible people" integrated campaign in support of the health benefits of the egg. The campaign, created by Grey New York, will appear on TV, magazine and online media outlets.

A new advergaming and text messaging campaign by Church's Chicken targets the urban youth market. The fast food franchise has partnered with Namco Bandai Games to release Afro Samurai, an animated video game.