BrandNew Articles

Curly fries to the rescue

May 05, 2008

Arby's recently launched a Rescue Brigade concept with Merkley & Partners. A microsite, www.arbysrescuebrigade.com, introduces a group of brand enthusiasts who show up in a branded Rescue Mobile to "save the world from ordinary fast food." Consumers can submit videos to join the team and be featured in an on-air commercial.
 

Pay online for the earth

April 25, 2008

Digital Pulp launched a new brand site for The PayItGreen Alliance, formed by NACHA — the Electronic Payments Association — to encourage consumers and businesses to manage their finances electronically. The Web site, found at www.payitgreen.org, guides visitors to information about the benefits of online payment using animation.
 

Take a green ride

April 21, 2008

In an effort to promote its services as the earth-friendly alternative to cars, the Capital District Transportation Authority of Albany, NY, launched an iRide Green campaign, giving away 5,000 eco-friendly bus passes good for free rides all day on April 22, Earth Day. The campaign was promoted by online and outdoor advertising.
 

Online campaign for Johnson's

April 14, 2008

Reaching out to tense 20- and 30-something females, Johnson's launched an online campaign around its Melt Away Stress line of skin care products at www.JohnsonsForYou.com\Escape. The site features an Express Your Stress user-generated content contest, Jamaica getaway sweepstakes, Celebrity Stress Secrets videos featuring ABC's Ugly Betty actress Ana Ortiz, and an "Escape Your Stress" quiz widget.
 

'24' brand protection

March 24, 2008

Getting men to interact with its brand is no sweat for Unilever's Degree Men, with the launch last week of the "The Rookie: Day 3 Extraction" campaign. Through a partnership with the Fox network's 24, the brand is distributing digital shorts for the next five weeks through video on demand, broadband andmobile devices that chronicle the adventures of counterterrorism agent Jason Blaine.
 

Letters key HBO promo

March 17, 2008

In an effort to celebrate mail, the US Postal Service has joined with HBO to spotlight founding father and prolific letter-writer John Adams. The "Power of the Letter" campaign, running until the end of this month, promotes HBO's epic miniseries John Adams, which premieres on March 16. It also drives viewers to visit www.poweroftheletter.com to create and customize greeting cards with quotes from John Adams and his wife Abigail that were created by the USPS' online retail partner Cardstore. Visitors can also enter a sweepstakes to win a VIP trip for four to Colonial Williamsburg.
 

Boston Market targets Leap Day birthdays

March 03, 2008

Boston Market offered a free lunch to any of the estimated 200,000 Americans born on Leap Day as part of a promotion featuring its limited-time-only chipotle meatloaf and its newest menu item, apple gallette.
 

Redken's new Web style

February 25, 2008

On March 1, New York-based hair product manufacturer Redken will launch a search marketing campaign with more than 5,000 keywords to promote its redesigned consumer and salon professional Web sites, which already boast more than 150,000 unique visitors after last week's soft launch.
 

Gr8 sky sweepstakes

February 18, 2008

In an effort to drive membership to its TrueBlue loyalty program, which boasts more than 5 million members, JetBlue Airways Corp. has launched an anniversary sweepstakes. The "All You Can 8" sweepstakes will award 800 round trip flights to 100 TrueBlue members.
 

Laughter and Taxes

February 11, 2008

In a campaign aimed at adding levity to paying the bills, Intuit is running a sweepstakes that invites aspiring comics to submit stand-up videos for its TurboTax software at its microsite TaxLaugh.com. The tagline "Comedy is hard, TurboTax is easy" promotes the home tax program, and the sweepstakes is hosted by comedian Jay Mohr.
 
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