Bank of America brokerage service adapts new CRM to operations

Lauren Bell

March 18 2008

Bank of America Prime Brokerage has now integrated Soffront CRM into its customer service operations. The production support group of Bank of America Prime Brokerage reviewed several programs before purchasing Soffront's modules in April 2007. The company, which delivers financing and assists in transactions for its clients, demoed the Soffront products for months before fully implementing them.

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