Axe smells teen spirit in a new mobile campaign
Men's fragrance brand Axe is targeting teens in a mobile campaign that debuted early October and will run for seven weeks. The Naughty to Nice campaign, which aims to get 18-12 year old guys to sign up for free mobile videos via their phones, was designed with the help of mobile marketing firm AirG.
Your Email Address:
Recipient(s) Email Address:
(Separate multiple e-mail addresses with commas. Limited to 20 addresses.)
Include a message (optional):
The e-mail address(es) that you supply to use this service will only be used to send the requested article.