It seems like the customer experience is an unavoidable issue in multichannel retailing these days. It should be no different at the eTail 2007 conference Feb. 13-16 at J.W. Marriott Desert Springs in Palm Desert, CA.
In conversations with several of the show's exhibitors, "the customer experience" was one topic they all predicted would be on attendees' minds.
"Market pressures demand that the customer experience online continue to get better," said Gavin Finn, president/CEO of Kaon Interactive, Maynard, MA.
Kaon, which creates photo-realistic 3-D models of products for e-commerce, will be a first-time exhibitor at eTail.
The online playing field has leveled between early movers and traditional retailers, which means "everyone is challenged with finding ways to create customer loyalty because there is a plethora of outlets to purchase from," Mr. Finn said. In this environment, creating positive customer exp