Automate closed-loop marketing to boost revenue, conversion rates and marketing ROI
Click here to register for this complimentary webcast with DMNews, Aberdeen Group and Neolane
Event Description
An Aberdeen Group study found that enterprises with best-in-class closed-loop marketing achieved:
- 36% average increase in year-over-year revenue
- 21% average lift in year-over-year conversion rates
- 26% average increase in year-over-year marketing ROI
To learn how to effectively use customer data and behavior to refine marketing strategy and campaigns, join us for this complimentary webcast, moderated by DMNews editor in chief Elly Trickett. All registrants will receive a copy of the Aberdeen Group research paper, "The CMO Strategic Agenda: Automating Closed-Loop Marketing."
Featured speakers
Ian Michiels, Research analyst, marketing management & digital marketing, Aberdeen Group
Patrick McHugh, Executive vice president, Neolane
Moderator
Elly Trickett, editor in chief, DMNews
Sponsored by
Neolane drives marketing that delivers, with the only enterprise marketing software that enables companies to integrate emerging technologies such as mobile with traditional channels. Neolane provides a single, open platform encompassing all the essentials for managing campaigns, leads, dynamic content, marketing resources, customer data and analytics. More than 100 of the world's most innovative marketers, including Accor Hotels, EMI Music, Sephora and Virgin Megastores, use Neolane to improve effectiveness and drive revenue via cross-channel, personalized marketing.