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Analysis Articles

Small e-mail M&As are big on strategy

Dianna Dilworth June 30, 2008

Earlier this month, online services firm Protus acquired GOT Corporation, which counts among its divisions the Campaigner platform. A week before that, e-mail marketing services firm Blue Sky Factory acquired NTarget, a travel-focused e-mail marketing firm. No financial terms of either transaction were disclosed.

Available to good home: Online classifieds

Chantal Todé June 23, 2008

Real estate Web site Zillow.com and a group of newspaper companies are expected to roll out a previously announced program this week enabling local advertisers that buy ads with the newspapers to also place their listings on Zillow. Newspapers participating in the Zillow deal will also be able to use Zillow's real estate content on their own sites.

ISPs' data collecting methods scrutinized

Dianna Dilworth, Cara Wood June 16, 2008

Controversy surrounds Internet service providers' (ISP) use of a technology called deep packet inspection (DPI), which allows an ISP to track a consumer's behavior online. This information can be shared with ISPs' business partners, usually a third-party firm, for behavioral advertising.

Mobile metrics may further the medium

Lauren Bell June 09, 2008

In Late May, Nielsen and ComScore, two audience measurement giants, took steps to expand their mobile metrics offerings. Nielsen extended its @Plan for online audience measurement by launching Mobile @Plan, and ComScore snapped up measurement company M:Metrics for $44.3 million.

Mailers work to 'green' their marketing

Ellen Keohane June 02, 2008

With growing consumer concerns about the environment, direct mailers are encouraged to take steps to go green. "In today's world, [going green] is becoming a business imperative," says Sam Pulcrano, the US Postal Service's recently appointed corporate VP of sustainability.

Retailers aim low with price messaging

Dianna Dilworth May 26, 2008

As the economy gets tighter, discount retailers are finding that customers are more price-focused, and are targeting their marketing messages to address this issue through circulars, coupons and the Web.

A swan song looms for music continuity

Chantal Todé May 19, 2008

In March, media giant Bertelsmann said it would run out its BMG Music Service continuity club and shut down the business by 2010. The announcement was part of the bigger news that Bertelsmann will try to sell its US Direct Group division, a year after acquiring Bookspan.

Carmakers fuel sales with gas incentives

Cara Wood May 12, 2008

Car manufacturers are turning a setback — rising gas prices — into an opportunity to promote car sales. Last week, the average national price of a gallon of regular gas hit $3.62 — amid predictions from the US Energy Department the price would rise to a monthly average of $3.73 a gallon next month. American Suzuki Motor Corp. and Chrysler LLC each announced purchase incentives offering free gas to drivers.

Retailers look to new leaders for a boost

Lauren Bell May 05, 2008

In the current economic climate, shopping at the nation's largest retail stores seems to be far from consumers' minds. Faced with consumers who are increasingly wary about where and how they spend, retailers are bulking up their marketing departments by hiring experienced executives, unveiling new strategies and improving the shopping experience.

In tough times, retailers focus on teens

Chantal Todé April 28, 2008

The current economic downturn isn't just taking a bite out of adult spending — a new study says that teens are also spending less. However, marketers are betting a multichannel approach will help them gain share of wallet with this increasingly digital-focused audience.

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