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Analysis Articles

Carmakers fuel sales with gas incentives

Cara Wood May 12, 2008

Car manufacturers are turning a setback - rising gas prices - into an opportunity to promote car sales. Last week, the average national price of a gallon of regular gas hit $3.62 — amid predictions from the US Energy Department the price would rise to a monthly average of $3.73 a gallon next month. American Suzuki Motor Corp. and Chrysler LLC each announced purchase incentives offering free gas to drivers.

Retailers look to new leaders for a boost

Lauren Bell May 05, 2008

In the current economic climate, shopping at the nation's largest retail stores seems to be far from consumers' minds. Faced with consumers who are increasingly wary about where and how they spend, retailers are bulking up their marketing departments by hiring experienced executives, unveiling new strategies and improving the shopping experience.

In tough times, retailers focus on teens

Chantal Todé April 28, 2008

The current economic downturn isn't just taking a bite out of adult spending — a new study says that teens are also spending less. However, marketers are betting a multichannel approach will help them gain share of wallet with this increasingly digital-focused audience.

Airline loyalty meets some turbulence

Dianna Dilworth April 21, 2008

Those traveling on any major airline in the past month have done so with trepidation. American Airlines recently cancelled about 3,000 flights, and British Airways lost more than 20,000 bags last month.

Big value for mobile at airwave auction

Cara Wood April 14, 2008

In preparation for the US transition to digital-only TV broadcasts on February 17, 2009, the US Federal Communications Commission held an auction last month for the 700-megahertz band licenses that will become available. This spectrum is considered especially valuable for its ability to transmit through walls and achieve faster download speeds - technology that is expected to advance the size of the market.

Nonprofit/retail partnerships examined

Chantal Todé March 31, 2008

The news that cataloger BlueSky Brands appears to have closed has impacted more than just direct retailers. The company had a licensing arrangement with the National Wildlife Federation to use its name and logo on a catalog. In return, NWF received a royalty fee.

Google's AdWord changes may increase CPC

Ellen Keohane March 24, 2008

Citing the goal of improving users' online experience, Google announced earlier this month that it will soon start incorporating landing page load time as a factor in its quality score for AdWords. Google's quality score influences an ad's position on Google and the Google network. It's also used to calculate a keyword's minimum bid.

Digital efforts challenge in latest recall

Lauren Bell March 17, 2008

Last month, the US Department of Agriculture recalled more than 143 million pounds of beef from slaughter plant Hallmark/Westland Meat Co. The Food Safety and Inspection Service (FSIS), the public health agency of the USDA, put out a press release about the recalled beef, which was posted on its Web site and distributed to some media outlets and to public health partners and stakeholders.

The impact of the economy on search

Dianna Dilworth March 10, 2008

Last week, in its January 2008 QSearch paid click report, ComScore reported flat annual growth in paid clicks for Google in 2007 and an 8% decline from December to January in the number of paid clicks per Google search query. The findings led the search industry to begin speculating about a weak economy, following this logic: If Google is experiencing a recession, so will everyone else.

Good experiences rule in multichannel

Chantal Todé March 03, 2008

The combination of declining customer satisfaction levels and current economic concerns has created a fiercely competitive environment for multichannel retailers. As a result, many retailers are looking to their online channels, not only for growth, but also as a way to improve the customer experience.

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