The New York Times ran an article on May 31 titled "Put ad on Web. Count clicks. Revise."

On June 13, 2009, television stations will begin broadcasting digital over-the-air signals, which will change the way that consumers receive television broadcasting from analog to digital.

Many e-commerce and multichannel retailers need to go to greater lengths to pre­vent deceptive e-mail and phishing scams, according to industry group the Online Trust Alliance (OTA).

"Social CRM" is one of the latest buzz terms in the CRM community, and lately, some major players in the space have been taking up the call. In mid-March, Salesforce.com added a Twitter application to its Service Cloud, allowing clients to search, monitor and join Twitter-based customer conversations.

Despite a slight uptick in retail sales for January and February, 2009 promises more hard times for many retailers.

President Obama is making his mark with large spending bills and a unique approach to leadership, but he's also creating subtler effects in the world of marketing by bring­ing African-Americans into the spotlight as a consumer segment. Lexus, for example, has started targeting black women with ads for its luxury hybrids, and Amtrak recently launched an Acela Express campaign aimed at blacks and Latinos.

As part of last year's class-action settle­ment with groups of authors and publishers, Google has launched a worldwide print legal notice campaign targeting owners of book copyrights. Per the settlement, Google had to inform copyright holders in a way that was considered by the courts to be "reason­able and practicable," which basically means buying a print ad in every country.

Despite the current state of the economy, direct mail marketing from insurance com­panies appears to be going strong. While overall direct mail volume plum­meted from most financial services compa­nies during 2008, mail from homeowners insurance providers increased volume by 19%, according to a survey by Mintel Com­peremedia, which provides direct marketing competitive intelligence.

The print industry is undergoing a sea change, and companies everywhere are scrambling to get ahead of the curve — or at least stay solvent.

As the economic turmoil continues, many brands and retailers are turning to digital coupons to sweeten consumer offers. This holiday season saw the growth of coupons transmitted across social networks, coupon aggregation sites and mobile phones.