Sonny's Real Pit Bar-B-Q has signed Engauge as its new agency of record, replacing seven-year incumbent AdPartners Inc.

Pharmaceutical company AstraZeneca has expanded its long-running b-to-c marketing partnership with Epsilon to include efforts aimed directly at healthcare professionals. Epsilon has been working with AstraZeneca on direct-to-consumer marketing, including e-mail and database efforts, since 2003.

Global health marketing and communications group Euro RSCG Life acquired UK-based medical agency Medicom Group on July 1. The company will be renamed EuroRSCG Life Medicom. EuroRSCG Life's client roster includes Glaxosmithkline, Novartis, Pfizer, Sanofi-Aventis, Schering-Plough and Wyeth. The merger with Medicom adds Eli Lilly to that list.

The US Forest Service, National Association of State Foresters and the Advertising Council have teamed with Draftfcb to launch a new round of PSAs featuring Smokey Bear. The campaign, which includes a redesigned Smokey Web site and enhanced social media presence, debuts this week.

Microsoft has hired Morgan Stanley to sell its digital agency Razorfish, according to reports. A Microsoft spokesperson would not comment on what she called "speculation." Razorfish laid off 4% of its staff back in February, which the agency attributed to the recession.

Northern Lights Direct Response has been named DRTV agency of record for SickKids Foundation, the fundraising arm of the Toronto-based Hospital for Sick Children. This adds to the agency's stable of nonprofit clients in the US and Canada, which also includes Children International, US Humane Society, Prison Fellowship and Trout Unlimited.

Bausch & Lomb announced the kickoff of a multimillion dollar online marketing campaign to promote the US launch of its SofLens daily disposable contact lenses to 25- to 34-year-old consumers. Campaign elements include banner ads, paid search, site sponsorships, content partnerships and a dedicated microsite. Digital Pulp handled the creative, and Ionic Media handled media.

A&E Television Networks media property History has partnered with digital agency HUGE for a new interactive Web site promoting the launch of the new show Expedition Africa on The History Channel. The site was launched as part of a multiplatform marketing campaign that also includes online video, social media, out-of-home and TV ads.

Digital agency Sapient Corp. will add traditional advertising experience to its offering when it completes its acquisition of Nitro Group LLC in July. The acquisition, worth approximately $50 million, will create a new division of Sapient called Sapient/Nitro, which will specialize in fully integrated campaigns that include digital commerce, marketing technology, traditional advertising and social media.

Eclipse Marketing Services, a direct marketing service provider for the cable and entertainment industries, has formed a new Hispanic marketing division and named Karen Habib as director of Hispanic marketing to lead it. Habib's multicultural marketing experience includes previous work with the US Hispanic and African-American markets; she has also worked on campaigns targeting the LGBT and youth segments.