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Agency News

Jaguar selects Euro RSCG to revamp digital efforts

Cara Wood May 12, 2008

Luxury car manufacturer Jaguar has awarded its global digital business to Euro RSCG Worldwide. The resulting efforts will be an integrated brand strategy that includes all online advertising and CRM responsibilities, as well as building and maintaining jaguar.com.

Isobar acquires Brazilian agency

Dianna Dilworth May 07, 2008

Digital network Isobar has acquired communications agency Age, headquartered in Sao Paulo, Brazil. Isobar, a part of Aegis Media, has been growing its presence in Brazil in part of a strategy of increasing revenue in Latin America.

L.L. Bean names GSD&M agency of record

Chantal Todé May 06, 2008

After a review, L.L. Bean has named GSD&M Idea City as its advertising agency of record. The account includes creative duties for the company's online, print, TV and radio advertising efforts.

Highlights launches kids' title in Korea

Lauren Bell May 06, 2008

Highlights for Children will launch the first Korean edition of Highlights High Five in July. Highlights High Five, designed to teach children age two to six how to read, will be marketed as an English learning tool in Korea, where English is taught as a second language in primary and secondary schools.

BMW's experiential push targets wealthy urbanites

Lauren Bell May 05, 2008

BMW of North America is targeting the power lunch crowd with the new BMW X6 campaign. A 3-D virtual vehicle tour — a walk-in box containing hologram images of the car's interior — debuted at the World Financial Center in New York's financial district on April 21.

DM should shine in current market: DMEF

Chantal Todé May 02, 2008

Several direct marketing industry up-and-comers discussed how brand and direct marketing are merging as well as emerging new technologies during a Direct Marketing Educational Foundation teleconference last week.

24/7 partners with Mindset for psychographic targeting

Ellen Keohane May 01, 2008

In order to help brands target people with the "right psychographics," 24/7 Real Media, a digital marketing company, has partnered with Mindset Media. Through the partnership, 24/7 Real Media's clients will have the option of using Mindset Media's Mindset Buys service, said Jim Meyer, CEO and co-founder of Mindset Media.

Publicis Groupe releases Q1 revenue results

Ellen Keohane April 29, 2008

Publicis Groupe has reported year-over-year organic revenue growth of 5.4% for the first quarter of 2008. "Our margins and financial indicators in the first quarter were in line with our plans," said Maurice Levy, chairman and CEO of Publicis Groupe, in a statement.

Fay appointed CEO, Aegis Media North America

Ellen Keohane April 28, 2008

Aegis Media has announced the appointment of Sarah Fay as CEO of Aegis Media North America. Her appointment took effect on April 21. Fay will take over many responsibilities previously held by Aegis Media Americas CEO David Verklin.

HP, Omnicom join on print

Chantal Todé April 25, 2008

The small but growing digital printing segment received a major boost last week, when Hewlett-Packard, the Palo Alto, CA-based computer manufacturer, and Omnicom Group Inc., the New York-based marketing holding company, said they will co-pilot a digital print supply chain for several multinational brands in 2008.

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