LasikPlus taps Quigley-Simpson as AOR

Lauren Bell August 01, 2008

LasikPlus Vision Center, a provider of laser eye surgery, has named Quigley-Simpson as its agency of record after a six-month trial period. Quigley-Simpson will work with LasikPlus on its brand strategy, online presence and multichannel direct response campaign.
 

Forrester Research acquires JupiterResearch for $23M

Chantal Todé July 31, 2008

Marketing research firm Forrester Research Inc. has acquired competitor JupiterResearch LLC and its parent company, JUPR Holdings Inc., from MCG Capital Corp. for $23 million in cash.
 

Wunderman acquires Moscow digital shop Actis

Chantal Todé July 31, 2008

In a move to bolster its position in Russia, Wunderman has acquired Moscow-based digital shop Actis Systems. Actis has completed more than 700 commercial Internet projects in 26 countries for clients such as Microsoft, Canon, MTV and VimpelCom.
 

Rosetta's Brulant acquisition makes a large interactive shop

Chantal Todé July 30, 2008

Rosetta's acquisition of Brulant brings together two midsize interactive agencies to form one of the largest independent interactive agencies with expertise in consumer insights, digital implementation, e-commerce and interactive marketing.
 

Jelly Belly relaunches site

Ellen Keohane July 29, 2008

Candy company Jelly Belly will relaunch its Web site this week, in a move to make the site more consumer friendly. "This is a site that is much cleaner in look and feel than what we have today," said Jason Marrone, e-commerce marketing manager for Jelly Belly.
 

American Suzuki selects Siltanen

Ellen Keohane July 28, 2008

American Suzuki Motor Corp. has selected Siltanen & Partners as the US advertising agency of record for its auto­motive division. Siltanen will handle print, television and interactive adverting for the division.
 

John Farrell steps down at Publicis SAMS

Ellen Keohane July 25, 2008

Publicis Groupe announced today that John Farrell has resigned as president and CEO of specialized agencies and marketing services (SAMS). According to Publicis, Farrell will remain at the company until July 1, 2009 to assist in the transition of leadership at SAMS.
 

Meredith to relaunch Spanish-language parenting titles

Lauren Bell July 25, 2008

Meredith Corp.'s Hispanic Ventures arm will relaunch its Espera and 12 Meses parenting magazines under the Ser Padres umbrella in April 2009. Espera, catering to expectant mothers, will be renamed Ser Padres Espera, and 12 Meses, which focuses on the first year of an infant's life, will become Ser Padres Bebe.
 

Shoe Carnival chooses 22squared as AOR

Dianna Dilworth July 23, 2008

Retail chain Shoe Carnival has selected 22squared as its agency of record, following a two-month review process. Shoe Carnival chose 22squared to replace its existing agency Adamson Advertising after looking at two others, including C-K.
 

Ogilvy Group's Lazarus to step down as CEO

Chantal Todé July 23, 2008

Shelly Lazarus, who has led WPP-owned ad agency network Ogilvy Group for 11 years, will be leaving her post as global CEO on January 1, 2009, WPP has said. She will remain chairman of the company.
 
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