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Denuo launches Alchemy, a new practice

Ellen Keohane August 14, 2008

With a goal of crafting "media sensible" communications, Publicis agency Denuo has launched a new practice called Alchemy. "Alchemy isn't a unit or division, it's really a practice within the group we've now formalized," said Saneel Radia, VP and alchemist at Denuo.

Bacardi undergoing internal agency review

Cara Wood August 11, 2008

Bacardi GlobalBrands, which oversees nine global beverage brands, including Grey Goose, Dewar's and its signature rum, is undergoing an internal review of its more than 50 partner agencies.

R2C Group acquires Chautauqua Communications

Mary Elizabeth Hurn August 10, 2008

Portland, OR-based response-driven ad agency R2C Group has acquired media firm Chautauqua Communications, LLC. This venture will expand R2C Group's services by adding online creative and media buying to its list of services. Financial terms of the deal were not disclosed, but CEO of R2C Group, Tim O'Leary, said it was a cash deal.

Convio withdraws IPO, posts strong Q2

Chantal Todé August 05, 2008

Nonprofit CRM provider Convio has withdrawn its proposed initial public offering, nearly a year after it first registered with the Securities and Exchange Commission. "Good companies don't need to go public in bad markets," said Tad Druart, a spokesman for Convio, who said that the company filed the paperwork to withdraw its IPO registration on Tuesday morning.

Interpublic Group acquires stake in Huge

Bryan Yurcan August 01, 2008

The Interpublic Group has reached an agreement to acquire a majority interest in interactive agency Huge. The shop has had clients such as IKEA, JetBlue, NutriSystem, Scholastic and The Warner Music Group. "Marketing services in the interactive space has evolved well beyond site development and interface design," said Michael Roth, Interpublic chairman and CEO, in a statement.

LasikPlus taps Quigley-Simpson as AOR

Lauren Bell August 01, 2008

LasikPlus Vision Center, a provider of laser eye surgery, has named Quigley-Simpson as its agency of record after a six-month trial period. Quigley-Simpson will work with LasikPlus on its brand strategy, online presence and multichannel direct response campaign.

Forrester Research acquires JupiterResearch for $23M

Chantal Todé July 31, 2008

Marketing research firm Forrester Research Inc. has acquired competitor JupiterResearch LLC and its parent company, JUPR Holdings Inc., from MCG Capital Corp. for $23 million in cash.

Wunderman acquires Moscow digital shop Actis

Chantal Todé July 31, 2008

In a move to bolster its position in Russia, Wunderman has acquired Moscow-based digital shop Actis Systems. Actis has completed more than 700 commercial Internet projects in 26 countries for clients such as Microsoft, Canon, MTV and VimpelCom.

Rosetta's Brulant acquisition makes a large interactive shop

Chantal Todé July 30, 2008

Rosetta's acquisition of Brulant brings together two midsize interactive agencies to form one of the largest independent interactive agencies with expertise in consumer insights, digital implementation, e-commerce and interactive marketing.

Jelly Belly relaunches site

Ellen Keohane July 29, 2008

Candy company Jelly Belly will relaunch its Web site this week, in a move to make the site more consumer friendly. "This is a site that is much cleaner in look and feel than what we have today," said Jason Marrone, e-commerce marketing manager for Jelly Belly.

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