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How to Avoid the Shopping Cart Blues: Analytics Corner

How to Avoid the Shopping Cart Blues: Analytics Corner

Nine tips to get customers to complete an online retail purchase

One on One: Ji Krinsky on Creating Genius Experiences

One on One: Ji Krinsky on Creating Genius Experiences

Ji Krinsky explains the value to brands of the organic relationship Genius has built with fans and stars

FCC Reveals Plan to Repeal Net Neutrality

FCC Reveals Plan to Repeal Net Neutrality

The repeal of net neutrality could have a big impact on online marketing

Here's How Foodservice Companies Are Using Home Delivery Options to Better Market Themselves

Here's How Foodservice Companies Are Using Home Delivery Options to Better Market Themselves

Foodservice companies in the home delivery game are providing themselves with greater marketing opportunities

One on One: Exploring the Magic Behind Spotify with Brian Benedik

One on One: Exploring the Magic Behind Spotify with Brian Benedik

When I sat down with Brian Benedik, VP, Global Head of Ad Sales at Spotify, I knew I was going in with an already established bias: I love Spotify

The Monday Stack: Who Did You Miss at Dreamforce? Plus LinkedIn Lead Gen

The Monday Stack: Who Did You Miss at Dreamforce? Plus LinkedIn Lead Gen

Our weekly column about marketing tech and ops

Personalization: Are We There Yet?

Personalization: Are We There Yet?

Using marketing technology and marketing strategy to make personalization a reality

Branding, Social Media, and Politics in Donald Trump's America

Branding, Social Media, and Politics in Donald Trump's America

Earlier this week, advertisers and brands found themselves in a Tweet storm after receiving backlash against calls to boycott Sean Hannity

One on One: From Apple to Aha! with Andy Cunningham

One on One: From Apple to Aha! with Andy Cunningham

From Steve Jobs and the Apple Macintosh to understanding the core positioning of companies, Andy Cunningham shares her story and insights

Cartoon: State of Work for Superheroes

Cartoon: State of Work for Superheroes

And then there are all those meetings...

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Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

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Relive the 2017 Marketing Hall of Femme

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