We reveal how marketing leaders from eight organizations set their schedules for success.
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It will then account for an estimated 28% of Facebook global ad revenues, says an eMarketer study.
Both can make a brand hot stuff if marketers use data to steer CX, says one data scientist.
Many marketers know they need video, but the how's and why's can be a bit ambiguous. Here's how marketers can unravel some of the mystery of video marketing.
It's a slow ascension. Just over a third of large enterprises support one. Names like Ford, Sephora, and Walmart, however, are leading the way.
CMOs complain their thought leadership is neither engaging nor authoritative, and fails to reach decision-makers.
Millennials may be too diverse to define universally, but there are ways marketers can resonate with them.
Professionals are aiming for the green, but inadequate marketing budgets and ineffective strategies sometimes land them in the bunkers.
Here are some recent stats to help retail marketers make the grade this fall.
More than 13% of apps available in Google Play and the App Store are there to commit mobile device hijacking.
Interactivity and added options for brand engagement highlight the new options.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...