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The Habits of Five Successful Email Marketers

The Habits of Five Successful Email Marketers

How and why these brands have such success email marketing campaigns

K-Y Goes Out of the Box

K-Y Goes Out of the Box

The personal lubricant brand develops a new strategy to better reach OBGYNs and consumers.

10 Most Marketable Athletes from the Olympics

The Olympics is the breeding ground for the next and many famous pitchmen and women likely played their last games (Michael Phelps, Usain Bolt and Serena Williams) but a new crop of stars emerge.

Five Minutes With: Udayan Bose on Cracking Mobile Search

Five Minutes With: Udayan Bose on Cracking Mobile Search

Udayan Bose of SEM solutions provider NetElixir on challenges and opportunities in the search marketing space

Wyndham Email Marketing is All About the Loyal Customer

Wyndham Email Marketing is All About the Loyal Customer

Hotel chain says email operations are "beyond clicking"

What Makes an Email Great

What Makes an Email Great

From someone who collects and shares great emails as a hobby.

Citi's Email Marketing Key to Customer Engagement

Citi's Email Marketing Key to Customer Engagement

60-person team focuses on early engagement, ROI

One on One: Andy Monfried on Solving "One View of the Customer"

One on One: Andy Monfried on Solving "One View of the Customer"

Andy Monfried of Lotame on the blurring lines between martech and adtech

Ad Blockers: The Neverending War?

Ad Blockers: The Neverending War?

DMN talked to a few people on both sides of the equation to try to understand how the ad blocker war ends - if it ever will

A Tale of Abandoned Inboxes

A Tale of Abandoned Inboxes

A personal reflection on emails: the unwanted, unread and abandoned

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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