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Mobile Attribution Is a Work in Progress

Mobile Attribution Is a Work in Progress

Marketers discuss the daunting task of—and potential solutions for—tracing sales back to mobile campaigns.

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Digital Marketing Microsoft Set to Overtake Yahoo in Ad Revenues

Microsoft Set to Overtake Yahoo in Ad Revenues

Marissa Mayer can take credit for reversing ad declines. Still, her company will fall out of digital's Top 3 by year's end, according to eMarketer.

Social Media Can B2B Companies Find Social Marketing Success? Uh, Yeah.

Can B2B Companies Find Social Marketing Success? Uh, Yeah.

Edmund Optics took its quirky corporate persona to social channels, and customers gave the company a second look.

Marketing Strategy Creativity Should Always Be Full Throttle

Creativity Should Always Be Full Throttle

Want your marketing to stand out? Be bold, distinct, and relevant.

Mobile Marketing Tapjoy Partners With Experian

Tapjoy Partners With Experian

The mobile rewards company seeks to provide advertisers with improved audience targeting.

Infographics Are CMOs the New Mr. Robotos? [Infographic]

Are CMOs the New Mr. Robotos? [Infographic]

Marketers now dedicate a quarter of their budgets to IT spending.

Social Media App of the Week: MapMyWalk

App of the Week: MapMyWalk

MapMyWalk tracks users' fitness activities via the GPS on mobile devices.

Postal PRC Grants Mailers' Request for Review of Rate Elasticity

PRC Grants Mailers' Request for Review of Rate Elasticity

An August conference is scheduled to examine whether postal rates are inelastic and don't cause volume decreases when they're raised.

E-commerce Senators Try Back-Door Play to Gain Passage of the Marketplace Fairness Act

Senators Try Back-Door Play to Gain Passage of the Marketplace Fairness Act

Durbin and Enzi attach MFA to Internet Tax Freedom Act; Majority Leader Reid could introduce the combined bill on the Senate floor next week.

Mobile Marketing PlaceIQ Names Haslam as Marketing Chief

PlaceIQ Names Haslam as Marketing Chief

The cofounder of Ludic Labs is tabbed to direct growth of the mobile geo-location company.

Email Marketing Is Reliance on Email Stifling Lead Nurturing?

Is Reliance on Email Stifling Lead Nurturing?

Pressure to drive revenue has some B2B marketers looking to take a more multichannel approach to lead nurturing.

Social Media Social Media Is a Slam Dunk for the Indiana Pacers

Social Media Is a Slam Dunk for the Indiana Pacers

The NBA franchise taps into the passion of its Facebook fans and scores a winning campaign.

Direct Line Blog When CRM Morphed Into CMR

When CRM Morphed Into CMR

A Harvard Business Review study says B2B salespeople are playing catch-up in the game of customer-managed relationships.

Digital Marketing Oracle Announces Enhancements to its Marketing Cloud

Oracle Announces Enhancements to its Marketing Cloud

It continues to integrate functionalities from BlueKai, Responsys, and Eloqua.

Data/Analytics AmEx Veteran Takes COO Role at Acxiom

AmEx Veteran Takes COO Role at Acxiom

Kerry Hatch ran American Express's OPEN business card division and led units at Starwood and Time Inc.

Digital Marketing In the Age of Storytelling, Is the CTA Still Viable?

In the Age of Storytelling, Is the CTA Still Viable?

Marketers have always put calls-to-action in messaging, but research suggests that sequenced ads may be more effective.

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The New Path of the B2B Buyer's Journey

The New Path of the B2B Buyer's Journey

Intent, which tells you who, how, and when to target, is a common thread on the customer journey.

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Which Brands Are the Most (and Least) Trusted?

It's been a bad year for TV service providers.