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Twitter Got Trump This Far, Does He Need Email to Take Him the Rest of the Way?

Twitter Got Trump This Far, Does He Need Email to Take Him the Rest of the Way?

Hillary's already socking away summer media time, while Donald deals with the pains of shifting from earned to paid media vehicles.

How to make programmatic less problematic

How to make programmatic less problematic

Automated marketing is like a gifted adolescent: The long-term outlook is rosy, while the short term is troublesome.

Passion is the Heart of Marketing

Passion is the Heart of Marketing

CMO Confidential with Bob Strohrer

Personalization Helps Marmot Improve Conversion Rates

Personalization Helps Marmot Improve Conversion Rates

The outdoor apparel and equipment brand uses customer Web behavior to generate tailored recommendations and experiences.

How Brands Can Participate in, and Excel at Mother's Day Festivities

How Brands Can Participate in, and Excel at Mother's Day Festivities

The best ways to join in on the holiday celebrating the mothers in our lives

Spotlight On: The NewFronts Continue Quest for Digital Dollars

A week of high-cost events where media brands hope to attract advertisers' digital dollars

Spotlight On: Snapchat's Increasing Social Media Power

Spotlight On: Snapchat's Increasing Social Media Power

Far beyond a fad, Snapchat is taking over the world

'New Yorker' gets a lot of things wrong about the USPS

'New Yorker' gets a lot of things wrong about the USPS

Just about everything the consumer press knows about the Postal Service is wrong. We set them straight.

U.S. Internet Ad Revenues Reach New High in 2015 at $59.6 Billion

U.S. Internet Ad Revenues Reach New High in 2015 at $59.6 Billion

Mobile proved to be the biggest driver, accounting for $20.7 billion.

Harman Unwraps Retargeting for the Holidays

Harman Unwraps Retargeting for the Holidays

The parent company of consumer electronics brand JBL relied on sequential messaging and retargeting techniques to guide people down the path to purchase.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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