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CMOs Eye Big Data, Digital Spend For 2018 Budgets

CMOs Eye Big Data, Digital Spend For 2018 Budgets

Marketing leaders allocate more to analytics as demand for data-driven insights increases

Cartoon: On the 2nd Day of Holiday Subscription Boxes...

Cartoon: On the 2nd Day of Holiday Subscription Boxes...

...my true love gave to me: Nail tools!

Net Neutrality: An Important Freedom for Marketers

Net Neutrality: An Important Freedom for Marketers

Mid-market brand marketers will feel the squeeze, and will pass it on to agencies, content creators, and tech providers

Holding Influencers Accountable: Using Big Data To Improve ROI

Holding Influencers Accountable: Using Big Data To Improve ROI

A strong influencer marketing strategy comes down to two things - accountability and analytics

Cartoon: On the 1st Day of Holiday Subscription Boxes...

Cartoon: On the 1st Day of Holiday Subscription Boxes...

...my true love sent to me: No fuss meals!

One on One: Chris Bondhus on Video and ABM

One on One: Chris Bondhus on Video and ABM

Chris Bondhus explains how Brightcove's video platform can support B2B ABM initiatives

Facebook's Open AR Platform, World Effects Rivals Snapchat Experience

Facebook's Open AR Platform, World Effects Rivals Snapchat Experience

Facebook's AR studio enters open beta, allowing developers to create new user experiences through animation

How Serverless Tech Brings Marketing Tech Efficiency: Analytics Corner

How Serverless Tech Brings Marketing Tech Efficiency: Analytics Corner

Google is one of the big players showing how serverless tech can increase speed and efficiency in cloud services

With New Feature, Instagram Makes It Easier to Follow the Brands You Love

With New Feature, Instagram Makes It Easier to Follow the Brands You Love

For brands, creating a dedicated hashtag to follow is just another way to make sure audiences and consumers are staying engaged with what you're offering

How Planet Fitness Uses New Year's Eve To Strengthen Brand Awareness

How Planet Fitness Uses New Year's Eve To Strengthen Brand Awareness

As audience needs shift, Planet Fitness is exploring new ways to innovate established traditions

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Relive the 2017 Marketing Hall of Femme

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