One on One: Navigating the Tech Industry with 'Out in Tech'

NYC-based non-profit Out in Tech is working hard to make the industry inclusive for all

An Attitude Adjustment for Advertising

Mad Men are yesterday's men. #TimesUp impacts the advertising industry

Key Takeaways from Zuckerberg's Appearance Before Congress

Between the two hearings, questions surfaced on Cambridge Analytica, how Facebook tracks people around the web, privacy protections for children, and GDPR

Zuckerberg Testimony: Facebook CEO Faces Congress, 2nd Day Live Coverage

Complete live coverage and analysis of the Zuckerberg testimony

Privacy-Intruding Technologies Are Here to Stay

Facebook may comply with GDPR globally, but discomforting technologies are here to stay

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The Wednesday Stack: Sprinklr — A New CXMO for the Unicorn

The Wednesday Stack: Sprinklr — A New CXMO for the Unicorn

Sprinklr announces Microsoft's Grad Conn as new CXMO (CMO plus CXO). And say goodbye to the yellow brick road

One on One: What's a Digital Team? Matt Harris Explains

One on One: What's a Digital Team? Matt Harris Explains

If you don't know about the role and make-up of a digital team, and how it can impact customer experience and brand success, Matt Harris of Sendwithus has the answers

Acquire, Retain, and Re-engage with Direct Mail

Acquire, Retain, and Re-engage with Direct Mail

Here are some best practices for re-positioning direct mail as a key component in an omni-channel environment, courtesy of USPS

Spotify Mobile for Free Listeners is About to Get a Big Update

Spotify Mobile for Free Listeners is About to Get a Big Update

For those who depend on the free Spotify service, your mobile app just got a whole lot better

Agencies? Consultancies? They're Making CX Real

Agencies? Consultancies? They're Making CX Real

They'll partner with you to implement your stack, manage your data, run your creative, and digitally transform your business (Part Two: Merkle, Cognizant)

Eliminating Ad Fraud — This Time, for Good

Eliminating Ad Fraud — This Time, for Good

Ad fraud is directly constraining innovation and economic growth

Net Neutrality R.I.P.

Net Neutrality R.I.P.

A look back at our recent coverage, as net neutrality vanishes — temporarily we hope — into the dustbin of history

7 Ways GDPR Will Affect Your Marketing Efforts — According to Top Marketers

7 Ways GDPR Will Affect Your Marketing Efforts — According to Top Marketers

Experts from Marketo, Optimove, Gartner and Amplitude weigh in on GDPR

Finding a Need, Selling a Want

Finding a Need, Selling a Want

Segmentation is simple, right? Think again. Understanding the actual needs of your audience isn't so easy

Cartoon: How to Fail at Diversity in Marketing

Cartoon: How to Fail at Diversity in Marketing

"I know what cats like. Some of my best friends are cats."

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Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.

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Relive the 2017 Marketing Hall of Femme

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