Welcome to Diversity Week 2018, a week at DMN where we explore everything related to diversity and inclusion.
See all of the pieces here.
Diversity management isn't intuitive. It requires art, science, and a deep understanding of the history of bias, says Appirio's senior diversity and inclusion professional
The spotlight on African-American representation in movies and on TV (think Black Panther) teaches lessons on how marketers can leverage data to retain market segments, defined in part by cultures
The Trade Desk's Susan Vobejda talks about how the business environment is changing for women, and how to make the current moment of consciousness-raising permanent
Company of the Week
We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.