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Plugging the Operational Data Gap

Plugging the Operational Data Gap

A new report exposes the gap between gathering marketing data and realizing its value it across functions

MRC Accredits First Company for Invalid Traffic Detection

MRC Accredits First Company for Invalid Traffic Detection

Another step in the fight against the multi-billion-dollar problem

(Live From Cannes) Mobile: Ways Brands and Agencies Can Win the Data War

(Live From Cannes) Mobile: Ways Brands and Agencies Can Win the Data War

Who owns mobile data - Advertisers? Agencies? Publishers? Walled garden platforms? Data intermediaries? Are brands and agencies successful in bridging the data chasms of a post-cookie world?

Why Experts Say Chipotle's Chiptopia Is Not a Loyalty Program

Why Experts Say Chipotle's Chiptopia Is Not a Loyalty Program

How industry experts define loyalty and why Chipotle's program doesn't fit the bill.

Meet the Marketer: Mark Bornstein of ON24

Meet the Marketer: Mark Bornstein of ON24

Mark Bornstein says the future is about conversations, not clicks

Chipotle Launches Loyalty Program, Attempts to Win Back Customers

Chipotle Launches Loyalty Program, Attempts to Win Back Customers

Way to bring back wayward customers after health scares

Study Pinpoints How Unconscious Bias Impacts Workplace Diversity

Study Pinpoints How Unconscious Bias Impacts Workplace Diversity

The marketing industry has long struggled with issues of diversity. Recent studies published in the Harvard Business Review (HBR) may shed light on how hiring biases can be responsible for this crisis.

Spotlight On: New Marketing and AdTech from Cannes Lions 2016

Spotlight On: New Marketing and AdTech from Cannes Lions 2016

Facebook and Yahoo each announced new technology during this year's festival.

The 5 Essentials for Every Omnichannel Campaign

The 5 Essentials for Every Omnichannel Campaign

Here are some of the core requirements for any omnichannel campaign.

Five Minutes With: Small Businesses Need Better Tools, says Tim Hayden

Five Minutes With: Small Businesses Need Better Tools, says Tim Hayden

Tim Hayden of Zignal Labs shares his marketing tech outlook

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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