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Linda Woolley Steps Down as DMA Chief

Linda Woolley Steps Down as DMA Chief

The Direct Marketing Association board of directors names Benton and Berzan as interim replacements in her roles as CEO and president.

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Social Media Rumor Has It Facebook's Unveiling a Mobile Ad Network

Rumor Has It Facebook's Unveiling a Mobile Ad Network

Facebook has more than a billion mobile users, its reported first-quarter earnings are $885 million, and now it's planning a mobile ad network. Boom.

Postal USPS Files Motion to Delay Exigency Reporting

USPS Files Motion to Delay Exigency Reporting

Postal Service sees no need to file exigency revenue reports or phase out plans until after the appeals court rules on its petition to make the surcharge permanent.

Direct Line Blog Growth Hacking and the App-Spam Scam

Growth Hacking and the App-Spam Scam

Top social and gaming apps play fast and loose with users' contact lists, with little out there to stop them, claims a new study.

Database Marketing Six Big Data Dos and Don'ts

Six Big Data Dos and Don'ts

Your marketing team has collected the data. Now learn what to—and what not to—do with it.

Digital Marketing AOL Mobile Advertising Goes Native

AOL Mobile Advertising Goes Native

The company expands rollout of a native ad unit that will extend to its premium sites and those of up to 20,000 other publishers.

Loyalty Is 'Clienteling' in Your Future?

Is 'Clienteling' in Your Future?

By turning excess inventory into a VIP environment for a select group of premier clients, luxury brands can increase engagement and customer loyalty.

Digital Marketing Delivering a Digital Experience That Counts

Delivering a Digital Experience That Counts

Three areas to master to deliver a digital experience that will gain greater customer engagement.

Social Media News Byte: NetBase Debuts Social Monitoring for the Entire Company

News Byte: NetBase Debuts Social Monitoring for the Entire Company

Brand LIVE Pulse aims to bring social trending to the marketing masses.

Social Media The New Twitter Profile That Ate Your Old Twitter Profile

The New Twitter Profile That Ate Your Old Twitter Profile

In this edition of The Tweet Beat: Is the new Twitter profile page bigger and better—or just bigger? In my opinion, it's the latter.

Mobile Marketing Data Byte: Mobile Marketers Aren't Pushing Push Notifications

Data Byte: Mobile Marketers Aren't Pushing Push Notifications

Only 31% of retailers send push notifications to users that opt-in to receive them, according to a study.

Marketing Strategy Where Strategy and the Market Really Intersect

Where Strategy and the Market Really Intersect

Why the sales manager's role is more crucial than you think.

Social Media News Byte: Blab Intros Predictive Model for Social Media

News Byte: Blab Intros Predictive Model for Social Media

The platform predicts what social networkers will be saying about a brand in the coming 72 hours.

Loyalty The Future of Loyalty Is Data

The Future of Loyalty Is Data

More than 60% of consumers don't trust retailers with their data. Here's how to change that.

Direct Line Blog 4 Ways to Make 140 Characters Count

4 Ways to Make 140 Characters Count

Here's how to market a brand successfully in a Twitter bio.

Opinions Attention Marketing Consultants: Protect Yourselves

Attention Marketing Consultants: Protect Yourselves

A lot can go wrong when you're a marketing consultant—but there are plenty of ways to safeguard yourself if you're smart about it.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.