Marketers need more than just luck to convince consumers to share their data.
Exigency-distressed mailers have been wondering when Congress would address USPS's huge healthcare pre-funding issue. It finally did.
5 ways direct response marketers can be more brand focus in their marketing plans
Instant gratification, privacy, and intimacy can be key elements for an engaging app.
As goes Google, so goes the digital ad world. The company will see a 10-point swing in share to mobile search ads this years, says a new report.
As competition intensifies, global e-commerce organizations face challenges in differentiating their offerings with key audiences.
Question: Is it possible to get through a conversation about marketing today and not, at least at in some form, refer to "Big Data?" Answer: Nope.
In taking data companies to task, Steve Kroft instead insults Americans' intelligence and underestimates the intrinsic and inseparable involvement of data in the economy.
The Internet retailer increases the fee of its popular membership plan by $20 to stimulate revenues.
Remote sellers' hopes for paying a single tax rate based on their business locations may have been dashed in a House Judiciary Committee hearing.
Retailers who use online shopping technology to keep up with the ever-changing needs of consumers will ultimately win in this new era of retail.
Marketers hope the SXSW launch of an innovative app will give the 143-year-old Texas newspaper a 21st century image.
The analytics and marketing automation firms, respectively, aim to help marketers improve lead nurturing.
Several SXSWi speakers and attendees weigh in on key trends and issues in mobile marketing today.
New release of Spectrum platform uses a Google-like graph database to create multi-dimensional views of customers.
The Automated Housing Referral Network relies on data and multichannel marketing to cater to its niche military audience.
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A growing number of marketers are making digital marketing a top-shelf priority.
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Sales attribution is imperative for a company and its growth.