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TV Land Bolsters 'Younger' Engagement Through Social Media

TV Land Bolsters 'Younger' Engagement Through Social Media

How a marketing campaign kept the television show in the conversation

Metrics: Facebook Does it Again

Metrics: Facebook Does it Again

More measurement errors emerge

One on One: James Norwood on Delivering the Immersive Customer Experience

One on One: James Norwood on Delivering the Immersive Customer Experience

James Norwood of Episerver talks about a mid-way through the marketing tech space, especially for midmarket companies

Tito's Vodka Distills Success out of Email Marketing

Tito's Vodka Distills Success out of Email Marketing

How the first legal distillery in Texas branched out with email marketing

Sprint Partners with Pokemon Go

Sprint Partners with Pokemon Go

The summer craze may yet prove a viable channel for marketers.poke

From Campaign: An Oral History of 'Get a Mac'

From Campaign: An Oral History of 'Get a Mac'

How an excruciating seven-month quest for an idea Steve Jobs didn't hate gave birth to one of the funniest, most effective campaigns in Apple's history, told by the writers, crew and actors who created it 10 years ago.

A Brand to Remember: The Evolution of Nicholas Sparks

A Brand to Remember: The Evolution of Nicholas Sparks

Twenty years after The Notebook's debut, Sparks and his literary agent share how they engage multi-generational fans across different media.

Setting Free the Data

Setting Free the Data

There's no longer any reason for publishers and agencies to hold data hostage

The Attribution Game

The Attribution Game

Proof Analytics and Quantifind launch new solutions to tackle the question of why campaigns are working (or not)

One on One: Data Compliance Stakes are High, says Kitty Kolding

One on One: Data Compliance Stakes are High, says Kitty Kolding

Kitty Kolding, CEO and President of Infocore, on data acquisition for marketers and the growing challenge of complying with regulations

Telling the Story of Data

Telling the Story of Data

Origami Logic's cofounder Alon Amit's work on contextualizing marketing data.

Microsoft Zo Sacrifices Functionality for Safety

Microsoft Zo Sacrifices Functionality for Safety

Censored chatbot delivers better customer experience

Invoca Taps Into IBM Watson

Invoca Taps Into IBM Watson

Invoca puts AI at the heart of its voice marketing strategy

Personalization Is the Key to Hilton Worldwide's Customer Loyalty

Personalization Is the Key to Hilton Worldwide's Customer Loyalty

How the global hotel chain's loyalty program offers the data it needs to create tailored experiences for its guests.

Amazon Is Opening a Grocery Store with No Checkout Lines

Amazon Is Opening a Grocery Store with No Checkout Lines

Amazon continues its expansion into retail with a grocery store that minimizes purchase friction.

Growing Social Media Ad Spend Bad News for Newspapers

Growing Social Media Ad Spend Bad News for Newspapers

New predictions suggest social media and online video may present a threat to both print and digital newspaper offerings

The MarTech Bubble Burst

The MarTech Bubble Burst

Has the martech industry reached its tipping point?

4 Practical Steps to Align Email Marketing with the IoT

4 Practical Steps to Align Email Marketing with the IoT

Email is a tested, reliable marketing channel. And it can be made to work with the Internet of Things

SnapCap Drives Inbound Phone Leads with Call Attribution Platform

SnapCap Drives Inbound Phone Leads with Call Attribution Platform

The small business loan provider identifies which channels are propelling prospects' calls.

How Middlemen Have Changed Travel Marketing

How Middlemen Have Changed Travel Marketing

Direct selling, OTAs, loyalty. Travel intermediaries are having a strange impact on travel marketing.

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