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Sony Brings Data to Outdoor Advertising

Sony Brings Data to Outdoor Advertising

Norwegian moviegoers got front-row seats when Sony took dynamic digital ads off the Web and into theaters.

More in Marketing

Data/Analytics Top 5 Spending and Investment Insights from Marketers

Top 5 Spending and Investment Insights from Marketers

Confidence in data-driven marketing led marketers to set high Q1 2014 goals.

Direct Line Blog 5 Trends Influencing Marketing Today and, More so, Tomorrow

5 Trends Influencing Marketing Today and, More so, Tomorrow

From marketing tools to customer behaviors, here are five developments that continue to gain steam—and what to do about them.

Loyalty They Don't Want No Stinkin' Badges; Loyalty Users Want Discounts

They Don't Want No Stinkin' Badges; Loyalty Users Want Discounts

Consumers aren't playing games here. They know what they want out of loyalty programs, and what they want is cash.

Email Marketing Forrester: Keep Your Eye on the Email

Forrester: Keep Your Eye on the Email

Merging email with other channels is all well and good, but a Forrester Wave analysis holds that the email channel itself could stand improvement.

Data/Analytics MeritDirect Introduces Predictive Marketing Suite

MeritDirect Introduces Predictive Marketing Suite

New solutions include next logical product and customer lookalike modeling. The long-time direct marketing player announces it will open a San Jose office in September.

Data/Analytics App of the Week: Refresh

App of the Week: Refresh

Cool or creepy? Refresh provides data that aims to help marketers and salespeople spark relevant in-person customer conversations.

Infographics Email's "Dino"mite Effect on Brand Relationships [Infographic]

Email's "Dino"mite Effect on Brand Relationships [Infographic]

Proof that email isn't a prehistoric channel after all.

Marketing Automation The Big Unveil of Experian Marketing Services' Marketing Suite

The Big Unveil of Experian Marketing Services' Marketing Suite

Aiming to "help customers break down silos," the company launched what it calls a cohesive end-to-end marketing solution.

Digital Marketing Ramp Introduces Video Platform for Marketers

Ramp Introduces Video Platform for Marketers

The cloud-based platform syncs with marketing automation and capitalizes on user behavior to extend view times.

Direct Line Blog 4 Elements of Modern Marketing

4 Elements of Modern Marketing

Marketers who want to stay relevant need to go back to these four basics.

Digital Marketing CMOs Who Take Charge of Digital Make More Money

CMOs Who Take Charge of Digital Make More Money

Chief marketers who usurp the CDO role earn the board's respect, as well as base salaries of $500,000 and up, says a new study.

Marketing Strategy As CMOs and CIOs Collaborate, There Will Be Growing Pains

As CMOs and CIOs Collaborate, There Will Be Growing Pains

The two chiefs are working closer than ever, but are they working well?

Social Media Mobile Approaches Three Quarters of Facebook's Ad Revenue

Mobile Approaches Three Quarters of Facebook's Ad Revenue

The channel accounted for 62% of the social network's $2.7 billion ad revenue in Q2, a 21% increase from the same period last year.

Social Media Twittersphere Abuzz With Negativity Over Pinterest's New Brand Leader

Twittersphere Abuzz With Negativity Over Pinterest's New Brand Leader

The general sentiment is that David Rubin's success with the Axe brand is unlikely to help him grow the social network's male audience.

Direct Line Blog This Summer Vacation, Drift Into the Polar Vortex

This Summer Vacation, Drift Into the Polar Vortex

The demon that brought you the killer winter is back, but this time around the vortex will be a builder of revenues, not snowdrifts.

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