Nearly 65% of marketers say "aggregating and integrating disparate data sources" is a high priority for their organization.
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Trustpilot aims to be the Yelp or TripAdvisor for companies doing business primarily online.
No San Francisco would suck, but the world could live without it. No iPhones or Google? Doubtful.
The wireless carrier aims to form authentic customer connections by exchanging community sponsorships for brand interactions.
The deep-discount dot.com emails twice as many campaigns as any other brand and achieves a 41% open rate.
The deal brings Merit a new talent pool and business capabilities.
Experian's most recent email benchmark report reveals how marketers can finally get through to inactive subscribers.
No use crying over spilled wine—at least not after the customer experience I had.
No, not that left...left-brained—that is, leaders who are as data-driven as they are creative.
IDC forecasts an 11% rise in global shipments this year, down from around 28% in 2014. Slow Chinese and Android growth is the reason.
Retailers will account for more than a fifth of that, followed by automotive and financial services.
Award-winning marketing leaders discuss what new responsibilities they took on in the past year and why it's important.
7 steps to help small business owners get their email newsletter off of the ground.
85% of consumers surveyed say they would prioritize unopened text messages over emails and push notifications.
Big players interested clients with expanded features; pure plays scored with digital and CX solutions, says Gartner.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...