One on One: Navigating the Tech Industry with 'Out in Tech'

NYC-based non-profit Out in Tech is working hard to make the industry inclusive for all

An Attitude Adjustment for Advertising

Mad Men are yesterday's men. #TimesUp impacts the advertising industry

Key Takeaways from Zuckerberg's Appearance Before Congress

Between the two hearings, questions surfaced on Cambridge Analytica, how Facebook tracks people around the web, privacy protections for children, and GDPR

Zuckerberg Testimony: Facebook CEO Faces Congress, 2nd Day Live Coverage

Complete live coverage and analysis of the Zuckerberg testimony

Privacy-Intruding Technologies Are Here to Stay

Facebook may comply with GDPR globally, but discomforting technologies are here to stay

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Net Neutrality R.I.P.

Net Neutrality R.I.P.

A look back at our recent coverage, as net neutrality vanishes — temporarily we hope — into the dustbin of history

7 Ways GDPR Will Affect Your Marketing Efforts -- According to Top Marketers

7 Ways GDPR Will Affect Your Marketing Efforts -- According to Top Marketers

Experts from Marketo, Optimove, Gartner and Amplitude weigh in on GDPR

Finding a Need, Selling a Want

Finding a Need, Selling a Want

Segmentation is simple, right? Think again. Understanding the actual needs of your audience isn't so easy

Cartoon: How to Fail at Diversity in Marketing

Cartoon: How to Fail at Diversity in Marketing

"I know what cats like. Some of my best friends are cats."

One on One: Navigating the Tech Industry with 'Out in Tech'

One on One: Navigating the Tech Industry with 'Out in Tech'

NYC-based non-profit Out in Tech is working hard to make the industry inclusive for all

Amobee's New Service Optimizes Targeting for Brands Like Del Monte

Amobee's New Service Optimizes Targeting for Brands Like Del Monte

With Sales Accelerator, Del Monte can 'tweak the levers' during a campaign to boost reach and revenu

Meet the Diversity & Inclusion Professional: Patrice Jimerson

Meet the Diversity & Inclusion Professional: Patrice Jimerson

Diversity management isn't intuitive. It requires art, science, and a deep understanding of the history of bias, says Appirio's senior diversity and inclusion professional

Aptos One Aims To Bring Retail Into The Cloud

Aptos One Aims To Bring Retail Into The Cloud

At Aptos Engage 2018, all eyes were on the cloud, and omnichannel optimization

How Brands Can Better Address African-American Consumers

How Brands Can Better Address African-American Consumers

The spotlight on African-American representation in movies and on TV (think Black Panther) teaches lessons on how marketers can leverage data to retain market segments, defined in part by cultures

Epsilon and Media IQ Weigh In with Tips on Building Women-in-Leadership Initiatives

Epsilon and Media IQ Weigh In with Tips on Building Women-in-Leadership Initiatives

These companies are paving the way for women to reach the top of the corporate ladder

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Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.

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Relive the 2017 Marketing Hall of Femme

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