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Has First Class Mail's Plummet Stabilized?

Has First Class Mail's Plummet Stabilized?

A new report from the Postal Inspector General's office says yes, and notes that the severity of its decline varies widely by region.

More in Marketing

American Express Debuts the Plenti Coalition Loyalty Card

American Express Debuts the Plenti Coalition Loyalty Card

AT&T, ExxonMobil, and Rite Aid are among partners enlisted in the coalition loyalty program aimed at becoming America's answer to Canada's Air Miles.

Rising Stars Dish on What's New and Next in Marketing

Rising Stars Dish on What's New and Next in Marketing

Winners of the 2015 Marketing EDGE Rising Star awards expound on the challenges of modern marketing, and what it takes to succeed.

B2B-Style CRM Comes to B2C

B2B-Style CRM Comes to B2C

It's catered to shorter sales cycles, but Engage.cx's solution is based on a similar premise of informed engagement for educated buyers.

Finally, Put Social Media Metrics to Use

Finally, Put Social Media Metrics to Use

One chief marketer breaks down the unique benefits found in only social media metrics.

Marketers Fail to Hit the Target [Infographic]

Marketers Fail to Hit the Target [Infographic]

Irrelevant communications cause consumers' loyalty to quiver. Two thirds says they get too many brand emails.

The 4 R's of Marketing

The 4 R's of Marketing

Personalization redefined.

Marketing Leadership in the Digital Age

Marketing Leadership in the Digital Age

Navigating the digital landscape isn't as hard as it seems; you just need the right action steps.

Monetizing Content Marketing

Monetizing Content Marketing

Content is most likely to drive conversions when marketers use such tools as email and social to support their content marketing efforts.

The Segmentation Triple Threat

The Segmentation Triple Threat

Slicing and dicing customers based on behaviors, needs, or profitability is nice, but leveraging all three is the real secret to success.

Western Union Transfers Customer Passion to Brand Affinity

Western Union Transfers Customer Passion to Brand Affinity

The more than 160-year-old brand taps into modern, digital, and social tools to make genuine connections with customers across the globe.

Redefining Data Privacy

Redefining Data Privacy

Self-governance has been effective in forestalling privacy judgments. Will it continue to hold the line against class-action lawyers, privacy activists, and rampaging technology?

Salesforce on the Block? Not Likely.

Salesforce on the Block? Not Likely.

Benioff just won't get offa that cloud, say some old CRM hands who just can't see any sense behind the rumors.

Email Marketers Are Failing to Engage New Subscribers

Email Marketers Are Failing to Engage New Subscribers

Two thirds of new opt-ins fail to take part in any other interactions over the subsequent three months.

Marketers Aren't Taking Advantage of Account-Based Marketing—Yet

Marketers Aren't Taking Advantage of Account-Based Marketing—Yet

More than 90% of marketers say that account-based marketing is valuable, but few actually implement it.

Would-Be Presidents Are All About the Dead Presidents

Would-Be Presidents Are All About the Dead Presidents

The current crop of presidential candidates are in lead-gen mode, and you're only truly qualified if you put up some cash.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...