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One on One: Exploring the Magic Behind Spotify with Brian Benedik

One on One: Exploring the Magic Behind Spotify with Brian Benedik

When I sat down with Brian Benedik, VP, Global Head of Ad Sales at Spotify, I knew I was going in with an already established bias: I love Spotify.

The Monday Stack: Who Did You Miss at Dreamforce? Plus LinkedIn Lead Gen

The Monday Stack: Who Did You Miss at Dreamforce? Plus LinkedIn Lead Gen

Our weekly column about marketing tech and ops

Personalization: Are We There Yet?

Personalization: Are We There Yet?

Using marketing technology and marketing strategy to make personalization a reality

Branding, Social Media, and Politics in Donald Trump's America

Branding, Social Media, and Politics in Donald Trump's America

Earlier this week, advertisers and brands found themselves in a Tweet storm after receiving backlash against calls to boycott Sean Hannity

One on One: From Apple to Aha! with Andy Cunningham

One on One: From Apple to Aha! with Andy Cunningham

From Steve Jobs and the Apple Macintosh to understanding the core positioning of companies, Andy Cunningham shares her story and insights

Cartoon: State of Work for Superheroes

Cartoon: State of Work for Superheroes

And then there are all those meetings...

5 Tech Changes That Can Improve Your Business In 2018

5 Tech Changes That Can Improve Your Business In 2018

Here are five tech upgrades your business can implement for improvement on several fronts.

Four Ways of Engagement: Voices from Dreamforce #4

Four Ways of Engagement: Voices from Dreamforce #4

Exploring B2B and B2C customer engagement: Through big data, the Voice of the Customer, innovative presentations, and...email signatures

Targeted Advertising for B2B

Targeted Advertising for B2B

Real opportunities now exist for tailored, personalized ads in the B2B space

Spotify to Sell Makeup, Partners with Pat McGrath and Musician Maggie Lindemann

Spotify to Sell Makeup, Partners with Pat McGrath and Musician Maggie Lindemann

On the horizon of taking the company public without an IPO, Spotify has announced a partnership with makeup artist Pat McGrath in its biggest move to retail to date.

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Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

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Relive the 2017 Marketing Hall of Femme

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