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Fast Company's Most Innovative List Touts Tech, Branding, And Big Data

Fast Company's Most Innovative List Touts Tech, Branding, And Big Data

Big brands top the list, but marketers leave a lasting impression

Tapad Launches New CDP for Telcos

Tapad Launches New CDP for Telcos

The cross-device personalization solution reinvents itself with a new CDP

Charity: Water Taps Exclusive Content For New Revenue Stream

Charity: Water Taps Exclusive Content For New Revenue Stream

How the nonprofit uses email to create a donor community

Add a Dose of AI for Better Health Marketing

Add a Dose of AI for Better Health Marketing

Bringing programmatic precision to healthcare marketing, while remaining privacy compliant

Marketing for Long Sales Cycles: Understanding the Relationship

Marketing for Long Sales Cycles: Understanding the Relationship

Be a resource for your prospective buyers, not a resistance

One on One: Nanigans' Ric Calvillo On Remarketing & Incremental Revenue

One on One: Nanigans' Ric Calvillo On Remarketing & Incremental Revenue

CEO and co-founder of Boston-based Nanigans talks digital ad strategy

AIDA versus Micro-Moments: The Differences That Matter

AIDA versus Micro-Moments: The Differences That Matter

Is the classic concept of AIDA (Attention, Interest, Desire and Action) being superseded by a focus on micro-moments? What are the similarities - and the differences that make an impactful difference?

Cartoon: Predictive Analytics Meets Crystal Ball

Cartoon: Predictive Analytics Meets Crystal Ball

This is one vertical which should be all over predictive modeling

Google's Ad Block Update Is Live. We Asked Marketers What They Think.

Google's Ad Block Update Is Live. We Asked Marketers What They Think.

How marketing leaders have tweaked their digital advertising strategies

6 Examples Of Retailers That Went High-Tech

6 Examples Of Retailers That Went High-Tech

How brands like Walmart, IKEA and Sephora are trying out new trends

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Relive the 2017 Marketing Hall of Femme

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