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Marketers Fail to Hit the Target [Infographic]

Marketers Fail to Hit the Target [Infographic]

Irrelevant communications cause consumers' loyalty to quiver. Two thirds says they get too many brand emails.

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The 4 R's of Marketing

The 4 R's of Marketing

Personalization redefined.

Marketing Leadership in the Digital Age

Marketing Leadership in the Digital Age

Navigating the digital landscape isn't as hard as it seems; you just need the right action steps.

Monetizing Content Marketing

Monetizing Content Marketing

Content is most likely to drive conversions when marketers use such tools as email and social to support their content marketing efforts.

The Segmentation Triple Threat

The Segmentation Triple Threat

Slicing and dicing customers based on behaviors, needs, or profitability is nice, but leveraging all three is the real secret to success.

Western Union Transfers Customer Passion to Brand Affinity

Western Union Transfers Customer Passion to Brand Affinity

The more than 160-year-old brand taps into modern, digital, and social tools to make genuine connections with customers across the globe.

Redefining Data Privacy

Redefining Data Privacy

Self-governance has been effective in forestalling privacy judgments. Will it continue to hold the line against class-action lawyers, privacy activists, and rampaging technology?

Salesforce on the Block? Not Likely.

Salesforce on the Block? Not Likely.

Benioff just won't get offa that cloud, say some old CRM hands who just can't see any sense behind the rumors.

Email Marketers Are Failing to Engage New Subscribers

Email Marketers Are Failing to Engage New Subscribers

Two thirds of new opt-ins fail to take part in any other interactions over the subsequent three months.

Marketers Aren't Taking Advantage of Account-Based Marketing—Yet

Marketers Aren't Taking Advantage of Account-Based Marketing—Yet

More than 90% of marketers say that account-based marketing is valuable, but few actually implement it.

Would-Be Presidents Are All About the Dead Presidents

Would-Be Presidents Are All About the Dead Presidents

The current crop of presidential candidates are in lead-gen mode, and you're only truly qualified if you put up some cash.

Digital Content Is the Answer to the Bean Bang Theory

Digital Content Is the Answer to the Bean Bang Theory

The Colombian Coffee Growers Federation's digital campaign educates consumers about what differentiates the country's brew from those from other regions.

Samsung Maintains Smartphone Dominance

Samsung Maintains Smartphone Dominance

Apple cut into its share in 2014, but the Android leader fights back in Q1 to hold a quarter of the market.

L'Oréal's Online Eye-Opener

L'Oréal's Online Eye-Opener

An eye-tracking study gives the Canadian division of the cosmetics company an entirely new outlook on the display ad.

Do Not Track: The Internet "Hangover"

Do Not Track: The Internet "Hangover"

The personalized documentary series "Do Not Track" explores the inner-workings and transparency of the modern Web economy.

Marketers Share Their Social Side at the 2015 Marketing Hall of Femme

Marketers Share Their Social Side at the 2015 Marketing Hall of Femme

Guests of the Direct Marketing News 2015 MHoF had much to say about what inspired them most during the poignant awards ceremony.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...