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The Definitive Guide to Snapchat: Massive Engagement and Ghostly Metrics

The Definitive Guide to Snapchat: Massive Engagement and Ghostly Metrics

With its youthful audience and authentic content, Snapchat offers marketers several benefits; however, its limited metrics can leave them wondering whether the channel is worth their while.

Selling to the Selfie Generation

Selling to the Selfie Generation

Four ways to unlock the power of selfies.

Breaking Down the Most Essential Bits of Programmatic Advertising

Breaking Down the Most Essential Bits of Programmatic Advertising

Justification for avoiding programmatic are at an all time low. Here's what marketers need to know now about the practice.

The DMN Compendium on Customer Loyalty

The DMN Compendium on Customer Loyalty

DMN's must reads on this critical topic

How Bitcoin Could Enrich the Postal Service

How Bitcoin Could Enrich the Postal Service

USPS could use blockchain technology to profit from its position as a trusted third party, says the Postal Inspector General's office.

A new, digital day at DMN

Is Facebook Too Big to Fail?

Is Facebook Too Big to Fail?

How many mistakes would it take?

Understanding Account Based Marketing

Understanding Account Based Marketing

ABM is on everyone's lips, mainly because technology has finally caught up with it. What is it, and why is it important in the B2B space?

Twitter Changes Reply Rules, Removes Barriers to Longer Tweets

Twitter Changes Reply Rules, Removes Barriers to Longer Tweets

The social network made some changes as to what counts toward users' character total.

Mailers Want a Quick-Fix Reform Bill, But Will USPS Go Along?

Mailers Want a Quick-Fix Reform Bill, But Will USPS Go Along?

Shore up finances, forget rates, and get back to business as usual, plead mailers as Rep. Chaffetz readies a bill.

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Company of the Week


SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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