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Marketo in Review

Marketo in Review

Here's some of our most recent coverage around the recently acquired marketing tech giant.

Ad Blocking Serious Business, Bigger In APAC than North America

Ad Blocking Serious Business, Bigger In APAC than North America

Immediate Reaction to... Audience Network Challenging AdSense

Immediate Reaction to... Audience Network Challenging AdSense

More than casual observers remark on Facebook's unleashing of its mobile ad network.

The Definitive Guide to Snapchat: Massive Engagement and Ghostly Metrics

The Definitive Guide to Snapchat: Massive Engagement and Ghostly Metrics

With its youthful audience and authentic content, Snapchat offers marketers several benefits; however, its limited metrics can leave them wondering whether the channel is worth their while.

Watson Takes Center Stage at Amplify 2016

Watson Takes Center Stage at Amplify 2016

IBM infuses cognitive computing across its suite of marketing and merchandising programs

Selling to the Selfie Generation

Selling to the Selfie Generation

Four ways to unlock the power of selfies.

Breaking Down the Most Essential Bits of Programmatic Advertising

Breaking Down the Most Essential Bits of Programmatic Advertising

Justification for avoiding programmatic are at an all time low. Here's what marketers need to know now about the practice.

The DMN Compendium on Customer Loyalty

The DMN Compendium on Customer Loyalty

DMN's must reads on this critical topic

How Bitcoin Could Enrich the Postal Service

How Bitcoin Could Enrich the Postal Service

USPS could use blockchain technology to profit from its position as a trusted third party, says the Postal Inspector General's office.

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Company of the Week


SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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