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The Monday Stack: Personalization is Not Always Smart

The Monday Stack: Personalization is Not Always Smart

Our weekly column about marketing tech and ops

The Best Strategies for Voice Search

The Best Strategies for Voice Search

Amazon Echo and Google Home are leading a revolution in virtual assistants products. Here's how marketers can optimize content for discovery; and through Siri, Alexa, and Cortana as well

Cartoon: Bots on the March

Cartoon: Bots on the March

The marketer looked from human to bot and bot to human again; but already it was impossible to tell which was which

Facebook Gives Advertisers More Choice for Buying In-Stream Video Ads

Facebook Gives Advertisers More Choice for Buying In-Stream Video Ads

The social network also shares plans for cracking down on spammers featuring fake video play buttons

Physical Meets Digital in the Future of Retail

Physical Meets Digital in the Future of Retail

Insights from Bazaarvoice, Emarsys, Inmobi, and Pebblepost, fresh from eTail East in Boston

Best Places to Work Winner Podcast: Cordial

Best Places to Work Winner Podcast: Cordial

The CEO and cofounder defines adaptive messaging and shares the number one mistake marketers make when it comes to thinking about this concept. Plus, hear how Mary Poppins inspired his company's name

Best Places to Work Winner Podcast: eZanga

Best Places to Work Winner Podcast: eZanga

The CEO and cofounder of the online marketing firm reveals how he and his wife came up with the company's name and mascot and discusses digital marketing trends. Plus, hear why he'd like to see less email marketing

Ting Reduces Customer Churn with Payment Plans

Ting Reduces Customer Churn with Payment Plans

The mobile network and service provider introduced a financial solution after listening to customer feedback

Marketing Automation: Aligning Technology and Skills

Marketing Automation: Aligning Technology and Skills

Act-On's new report reveals some brands struggling to drive full benefits from MA. Act-On University may be a partial answer

One on One at eTail East: Rob Garf of Salesforce

One on One at eTail East: Rob Garf of Salesforce

Listening to the data provides strategies for improving the customer journey

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