7 Steps to Killer Ad Copy, Parts 1 And 2

Share this article:
You may have heard that 80 percent of the success of any ad depends on the headline. This may be true. No matter what, if the headline doesn't hit 'em between the eyes and arouse enough interest to keep them reading, you will not sell them. Simple as that. Tests have shown that one headline will outpull another by up to 18 times! Would you like to get 18 times as much sales revenue than you are now getting with your weak headlines? Then read on.


Http://www.dmnews.com/pdffiles/sevenstepsfull.pdf
Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at ...

Elijah Degen brings 15 years of experience to his new role at the digital agency.

Analytics Is a CMO's Best Friend

Analytics Is a CMO's Best Friend

CMOs who want to extend their tenure should embrace analytics to improve marketing performance and enable innovation.

Yo-ho, Yo-ho! An Automated Life for Me [Infographic]

Yo-ho, Yo-ho! An Automated Life for Me [Infographic]

Increased productivity is the real Hook for marketing automation.