50% of Web Browsers Actually Buy

Share this article:
Only half of the 33.1 million Web users who research, browse or comparison shop for products have actually made an online purchase within the last year, said e-commerce and Internet analyst, eMarketer (www.emarketer), New York, in its January 1999 eMarketer eCommerce: Retail Shopping Report.


The report also lists the top five factors that motivate consumers to make a buy decision online: conveniences such as necessity of product, accessibility of sales and policy information; security of credit card transactions; customer service; variety of products offered and competitive pricing.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

How Amazon Ads Might Change the Game

How Amazon Ads Might Change the Game

Will the Great Recommender introduce "pretargeting" to the menu? Is it destined to become the King of Conversion? Or will its ad business simply settle in between Google's and Facebook's?

Less Than Half of Marketers Say the C-Suite "Gets" Digital

Less Than Half of Marketers Say the C-Suite ...

The long road to digital marketing leadership starts with organizational alignment, a study finds.

Candidates Hook Into Twitter

Candidates Hook Into Twitter

A digital agency for politicians puts the power of presidential electioneering into the hands of Congressional campaigns.