4imprint Acquires Adventures in Advertising

Share this article:
4imprint, a direct marketer of promotional products, yesterday announced the acquisition of promotional product distributor Adventures in Advertising Franchise Inc., Boston.


The cash purchase, valued at $121.75 million, brings 4imprint a staff of trained field sales associates.


"It opens up a new channel for us," said Greg Iott, vice president of business development at 4imprint, Oshkosh, WI.


4imprint did not have a field sales staff before this acquisition.


"Ninety-five percent of [promotional] products are purchased through field sales. This gave us the ability to go into a bigger piece of the market without developing our own staff," Iott said.


The combined organization will include more than 400 franchised distributors and 600 worldwide associates.

This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization. Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions