4imprint Acquires Adventures in Advertising

Share this article:
4imprint, a direct marketer of promotional products, yesterday announced the acquisition of promotional product distributor Adventures in Advertising Franchise Inc., Boston.


The cash purchase, valued at $121.75 million, brings 4imprint a staff of trained field sales associates.


"It opens up a new channel for us," said Greg Iott, vice president of business development at 4imprint, Oshkosh, WI.


4imprint did not have a field sales staff before this acquisition.


"Ninety-five percent of [promotional] products are purchased through field sales. This gave us the ability to go into a bigger piece of the market without developing our own staff," Iott said.


The combined organization will include more than 400 franchised distributors and 600 worldwide associates.
Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Top 5 Spending and Investment Insights from Marketers

Top 5 Spending and Investment Insights from Marketers

Confidence in data-driven marketing led marketers to set high Q1 2014 goals.

MeritDirect Introduces Predictive Marketing Suite

MeritDirect Introduces Predictive Marketing Suite

New solutions include next logical product and customer lookalike modeling. The long-time direct marketing player announces it will open a San Jose office in September.

App of the Week: Refresh

App of the Week: Refresh

Cool or creepy? Refresh provides data that aims to help marketers and salespeople spark relevant in-person customer conversations.