40 under 40: The Lyrical G
What's better than a CMO? A CMO who knows how to beat box.
Kenshoo CMO and Direct Marketing News 40 under 40 winner Aaron Goldman (a.ka. The Lyrical G) lays down a rap.
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What trends are trending? The 2012 40 Under 40 winners talk about the top trends capturing the interest of their customers right now.
Building a list takes time and resources, but some experts say that buying the wrong list can cost businesses their reputation.
Month 3: With a new marketing structure in place it's time to operationalize marketing plans.