The National Basketball Association and Cinedigm Digital Cinema Corp. today announced that they will team up to broadcast TNT’s coverage of NBA All-Star Saturday Night in Live 3D to 80 digitally-equipped theaters across the United States.
The announcement represents the first-ever fully marketed deal to deliver an NBA sporting event to the public in Live 3D. The Live 3D HD event will be shown on a nationwide basis and continues to expand the league’s groundbreaking efforts in 3D HD.
According to Cinedigm, movie theatres in local movie theatres can also have the opportunity to show things like local high school football games through the company’s technology.
In high school sports obsessed states like Texas and Florida, I’m sure people would pack a movie theatre to watch a beloved local prep team, and this might offer local businesses a chance to market directly to the communities they serve.