Direct Line Blog

3D Marketing

Share this article:

The National Basketball Association and Cinedigm Digital Cinema Corp. today announced that they will team up to broadcast TNT’s coverage of NBA All-Star Saturday Night in Live 3D to 80 digitally-equipped theaters across the United States. 

The announcement represents the first-ever fully marketed deal to deliver an NBA sporting event to the public in Live 3D.  The Live 3D HD event will be shown on a nationwide basis and continues to expand the league’s groundbreaking efforts in 3D HD. 

According to Cinedigm, movie theatres in local movie theatres can also have the opportunity to show things like local high school football games through the company’s technology.

In high school sports obsessed states like Texas and Florida, I’m sure people would pack a movie theatre to watch a beloved local prep team, and this might offer local businesses a chance to market directly to the communities they serve.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

The USTA's Strategy to Ace the Customer Experience

The USTA's Strategy to Ace the Customer Experience

The US Open may be the organization's centerpiece, but its CX strategy is a year-round endeavor.

One Town That Will Track You Down

One Town That Will Track You Down

Chicago is outfitting its streets with censors that track traffic patterns and cell phone usage. Hey, can you get Wi-Fi widdat?

Gaming Companies Excel at Engaging GenY

Gaming Companies Excel at Engaging GenY

Connecting with millennials isn't as hard as marketers think, and these companies are proving it.