360i Strikes Shopping Deal With Channel Intelligence

Share this article:

Search agency 360i, New York, is expected to announce today it is partnering with Channel Intelligence, Orlando, FL, to get 360i's retail clients product listings on up to 20 different shopping portals, such as Shopzilla.com, NexTag.com and Shopping.com.

"They were getting a lot of interest from retailers in shopping engines, but did not have a good solution. They brought us in so they could focus on their core competency: search engine marketing," Steve Roth, product manager, Channel Intelligence, said.

CI's online shopping feed service SellCast syndicates retailers' product data feeds to comparison shopping engines.

360i provides search marketing services to Office Depot, Food Network and other companies, while Channel Intelligence clients include Best Buy, Circuit City and Target.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Complexity's What Marketers Got, Simplicity's What They Want

Complexity's What Marketers Got, Simplicity's What They Want

Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.

Wine.com Uncorks New Digital Marketing Opportunities

Wine.com Uncorks New Digital Marketing Opportunities

The online wine retailer's strategy incorporates different flavors and depths.

93% of Companies Are Ineffective at Cross-Channel Marketing

93% of Companies Are Ineffective at Cross-Channel Marketing ...

Companies point to a lack of resources as the most common reason for lackluster marketing integration, a study says.