34th John Caples International Awards Finalists

Share this article:
For two days in November, over 60 judges from around the world convened in New York City for the 34th John Caples International Awards judging days. More than 700 entries in 30 categories underwent two days of scrutiny from the world's top creative directors. Congratulations to the finalists of the 34th John Caples International Awards.  

Agency Self-Promotion

A Bigger Harvest
Alpha245/Leo Burnett

Life and work at BBDO Proximity
BBDO Proximity Hamburg

BMF's Amazing Wow Sit Down Thing
BMF

Ogilvy Notes
Ogilvy & Mather New York

Fill The Sky
Ogilvy Beijing

The Likebox
Proximity BBDO France

Tune in
Proximity Bucharest

TEDx Proximity Pour
Proximity Canada

20th anniversary invite
Proximity London

The Warm&Fuzzy Federation
Rosetta

Pizza Digitale
Scholz & Friends Hamburg GmbH


Ambient/Guerrilla Marketing

Genetically Modified Balloons
Advertising Service Agency

Boob Hijack
archibald ingall stretton...

Eye Contact Installation
BBDO New York

The Guinness QR Cup
BBDO New York

Autocorrect
BBDO New York

Beautify Your City - A Rubbish Idea
Colenso BBDO

Carmonica
Draftfcb - AKL

Donation Box
Leo Burnett Dubai

Flat Cat
Marmalade

The Perfect Door Opener
Ogilvy Prague/OgilvyAction

Ogilvy Notes
Ogilvy & Mather New York

Photo Swap
Ogilvy Amsterdam

Disposable Forest
Ogilvy Beijing

Sportscheck "Sporty Vouchers"
OgilvyOne Worldwide

Flubber Cars
Proximity China

Angels
Publicis Mojo

Pizza Digitale
Scholz & Friends Hamburg GmbH

Unexpected Luggage
Shackleton

Nissan Micra Lane
Whybin\TBWA\Tequila

NRMA My Car is Your Car
Whybin\TBWA\Tequila

Branded Website

New World Easter Hunt
.99

Ocean Spray
Arnold Worldwide

The Big Ad Gig
Atmosphere Proximity

Autograph Collection
Atmosphere Proximity

Sharpie
Draftfcb - Chicago


Direct mail dimensional, over $5 cost-per-piece

Nuclear Waste Mailing
Advertising Service Agency

AWZ takes its costumers to the sawdust-covered wrestling ring
Agentur am Flughafen

Self-dissolving mailing
Agentur am Flughafen

FedEx Putting Green
BBDO New York

A hot potato
Benner & Partner GmbH

BMF's Amazing Wow Sit Down Thing
BMF

Fan Mail
BMF

Yellow Apples
DDB Group Rapp Tribal New Zealand

Madmankini
Dialogue Marketing

Make Cyberspace a Better Place
M&C Saatchi

Ping-Pong by Noise
M&C Saatchi/Mark

The conversation starts here
Ogilvy Amsterdam

Fujikistan
Republik Communications

iDSlippers
Shackleton

Patch
Wunderman


Direct mail dimensional, under $5 cost-per-piece

Genetically Modified Balloons
Advertising Service Agency

A Bigger Harvest
Alpha245/Leo Burnett

The moemax wedding proposal direct mail
Demner, Merlicek & Bergmann Werbegesellschaft mbH

Vacuum Cleaner Bags
Draftfcb - AKL

The Tide Smart Bag
Leo Burnett Dubai

Direct mail, customer retention

Big Thank You
DDB Group Rapp Tribal New Zealand

Drop the Flab
Wunderman

Flight Sketches
Wunderman


Direct mail, flat (1-500 pieces)

Hyperventilation Bag
Clemenger BBDO Proximity Melbourne

Knitted Envelope
Draftfcb - AKL

Silhouette Mailing
Heye & Partner GmbH

Giant Postcard
Red Urban GmbH

iDSlippers
Shackleton

We Know Where You Live
Young & Rubicam Prague

Direct mail, flat (501-10,000 pieces)

Sally's First Show
OgilvyOne Melbourne

Multiple Jobs
OgilvyOne Sydney


Direct mail, flat (10,001-100,000 pieces)

GoalSaver
BMF

Repurchase Reminder
Clemenger BBDO Proximity Melbourne

Plant Tag
Lowe Sydney (Lowe)

No Road Can Resist
Orbital BBDO

The Most Useful Mail in the World
Orbital BBDO

Don't Handle With Care
Wunderman New York

Classifieds
Young & Rubicam Prague

No More Invoices
Young & Rubicam Prague


Direct mail, flat (100,001+ pieces)

18
BMF

Velvet Campaign for Tree
Publicis Chemistry

Eat This Envelope
Russ Reid Company


E-commerce and transaction-based initiatives

CitiBank New York Flagship Branch
Atmosphere Proximity

50 blueprints
OgilvyOne Worldwide


Email

Spotitime
CP Proximity

Virgin Trains, Update Your Status
Elvis Communications

E-testDrive Journeys
Proximity London


Campaign microsite

FJ Top to Bottom off road - 60 Years of Land Cruiser
AIM Proximity

Dig Deeper
BBDO New York

Puppets
BBDO New York

Investorville
BMF

Doggelganger
Colenso BBDO

True Originals
BARCARDI

TheSmarterCity
Ogilvy & Mather New York

Roll up your pant leg for the victims
Proximity Colombia

Create Yourself
Proximity London


Mobile marketing

Steamy iAd
BBDO New York

GE Ecomagination iAd
BBDO New York

M&M's Find Red
Proximity Canada

Pedigree Dog-a-like
Whybin\TBWA\Tequila

Mobile Fair Stand
Wunderman Vienna


Mobile app

Impulse Saver
Colenso BBDO

Ping-Pong by Noise
M&C Saatchi/Mark

IKEA PS "Mobile interior design planner"
OgilvyOne Worldwide

Pedigree Dog-a-like
Whybin\TBWA\Tequila


Viral video marketing

Cage Cop
BBDO Toronto

Cat
BBDO Toronto

Touch the Rainbow
BBDO Toronto

Rear View Girls
Colenso BBDO

The People's Car Project
Proximity China

Unexpected Luggage
Shackleton


Online

MIR - Street Children
Advertising Service Agency

ISHR - Tourist Paradise
Advertising Service Agency

Infuse Screen Test
BBDO New York

Make Cyberspace a Better Place
M&C Saatchi

The World's Most Dangerous Shave
Proximity Canada

You don't have to change everything, for everything to change
Proximity Colombia

Living Office Banner
Special Group


Out of home

Fabic Adshels
Clemenger BBDO

Yellow Local
Colenso BBDO

Man Space
Leo Burnett

Be Super Ordinary
MercerBell

TheSmarterCity JFK Installation
Ogilvy & Mather New York

Sustainable City
Ogilvy & Mather New York

Cement Truck
Proximity Canada

Roll up your pants for the victims
Proximity Colombia

Crying Out
Wunderman


Print ad

Find Flo
Arnold Worldwide

Yellow Local
Colenso BBDO

Dandelion
OgilvyOne Sydney

April Fool
Wunderman New York


Print collateral, non-mail

Break a leg!
Agentur am Flughafen

Sneak Up Ads
Clemenger BBDO

Beautify Your City - A Rubbish Idea
Colenso BBDO

EFFIE Awards
Draftfcb - AKL

The Coolest Business Card
Leo Burnett Dubai

All-You-Can-Eat-Menu
Leo Burnett Dubai


Radio and podcast

Sports Stories Before Bedtime
Draftfcb - AKL

Saved by Sound
Draftfcb Shimoni Finkelstein Barki

Smokeline - Old Flame
Story


Retention/Loyalty, non-mail

The Guinness QR Cup
BBDO New York

Looking good in Yellow
DDB Group Rapp Tribal New Zealand

What are you worth
Proximity London

Unexpected Luggage
Shackleton

Feel The Road
Young & Rubicam Prague


Social media

Who Killed Deon?
AMVBBDO

Plead Your Case
BBDO New York

Letterbombing Governor Paterson
BBDO New York

Dig Deeper
BBDO New York

BMF's Amazing Wow Sit Down Thing
BMF

Libra Cadets
Clemenger BBDO Proximity Melbourne

Max It Jobs
Colenso BBDO

Shortland Street Summer Fling
Colenso BBDO

Open Book
DDB Group Melbourne

The Schmancy App
DDB Group Rapp Tribal New Zealand

Say No to Naff Facebook
Draftfcb - AKL

SPCA Make Friends
Draftfcb - AKL

The Approximator
Eleven

Feed a Friend
M&C Saatchi

Be Super Ordinary
MercerBell

IBM Company Challenge
Ogilvy Amsterdam

Singin' in the Rain
OgilvyOne Toronto

The Boss is coming
OgilvyOne Worldwide

The Fashion Police
Proximity BBDO France

M&M's Find Red
Proximity Canada

LolXperiment
Proximity London


Direct response TV

Don't Bail Out
Clemenger BBDO Ltd

Yellow Local
Colenso BBDO

Australian Open
M&C Saatchi

Mom Was Here
Ogilvy & Mather New York

A wall painter, a sex symbol and 20 seconds of fame
Proximity Colombia


Interactive campaign

FJ Top to Bottom off road - 60 Years of Land Cruiser
AIM Proximity

Who Killed Deon?
AMVBBDO

Shout From the Mountain
BBDO New York

Touch the Rainbow
BBDO Toronto

New York on $50
BMF

Share the Joy
DDB Group Rapp Tribal New Zealand

Welcome the World
DDB Group Rapp Tribal New Zealand

Lazy Ad
MercerBell

The Boss is coming
OgilvyOne Worldwide

M&M's Find Red
Proximity Canada

ePrint Live
Proximity Canada

The People's Car Project
Proximity China

Create Yourself
Proximity London

Eyes of Arabia
Wunderman

Valentine's Day
Wunderman New York


Integrated campaign

Spread the smile with colours
Alpha245/Leo Burnett

Tennessee Honey
Arnold Worldwide

The Last Text
BBDO New York

FedEx Cup Global Golf Sweepstakes
BBDO New York

Leave the HBO to Us
BBDO New York

True Blood Season 2 DVD/Blu-Ray
BBDO New York

New York on $50
BMF

Short and Sweet
BMF

What's Your Dulux Colour of New Zealand?
Clemenger BBDO

Break Up
Clemenger BBDO Proximity Melbourne

Impulse Saver
Colenso BBDO

Skate Pinball
Colenso BBDO

V Paintball
Colenso BBDO

Believe
DDB Group Rapp Tribal New Zealand

Share the Joy
DDB Group Rapp Tribal New Zealand

Warnie Chicken Bites
DDB Group Rapp Tribal New Zealand

HP Everybody On
Designkitchen

It Starts With Sharpie
Draftfcb - Chicago

Switch to Virgin America
Eleven

The Magnificient Memory Machine
M&C Saatchi

Limited Edition
M&C Saatchi

freecreditscore.com Band Search
The Martin Agency

Lazy Ad
MercerBell

Glee
Ogilvy & Mather New York

The conversation starts here
Ogilvy Amsterdam

Disposable Forest
Ogilvy Beijing

I'm an ITer
Ogilvy Beijing

American Express Gold Rewards Card
OgilvyOne Toronto

M&M's Find Red
Proximity Canada

Sebastian Giraldo, the first person in the world who lived in a shopping mall
Proximity Colombia

Roll up your pants for the victims
Proximity Colombia

LolXperiment
Proximity London

VW Contact Stretegy Programme
Proximity London

Juan Sheet Spills Helpline
Publicis Chemistry

Pen the Possibilities
Rosetta

Blessed Bad Guys
Shackleton

The World's Smallest Multinational
The Hallway

NRMA My Car is Your Car
Whybin\TBWA\Tequila

Kuga Street Report
Wunderman Vienna

Ford G-Force
Wunderman Vienna


Launch campaign

FJ Top to Bottom off road - 60 Years of Land Cruiser
AIM Proximity

Skate Pinball
Colenso BBDO

Doggelganger
Colenso BBDO

Impulse Saver
Colenso BBDO


Best art direction

Fabric Scooters
Clemenger BBDO

Guitar
Direct Antidote

Capital Bee - Saving London's Bees
LIDA

Make Cyberspace a Better Place
M&C Saatchi

Sally's First Show
OgilvyOne Melbourne

M&M's Find Red
Proximity Canada

Flubber Car
Proximity China

It will never be the same
Proximity Colombia

EtestDrive Journeys
Proximity London

Fujikistan
Republik Communications

Crying Out
Wunderman

Chair
Young & Rubicam Prague

Escaping thru Wall, Escaping thru River, Escaping thru Fence
Young & Rubicam Prague


Best copywriting

Lambassador 2011
BMF

Fujikistan
Republik Communications

Crane BlueBook
Rosetta


Creative use of technology

Self-dissolving mailing
Agentur am Flughfen

The Guinness QR Cup
BBDO New York

Dig Deeper
BBDO New York

Touch the Rainbow
BBDO Toronto

Sneak Up Ads
Clemenger BBDO

Doggelganger
Colenso BBDO

Impulse Saver
Colenso BBDO

Watson
Ogilvy & Mather New York

Directing Shadows
OgilvyOne Worldwide

M&M's Find Red
Proximity Canada

PEDIGREE Dog-a-like
Whybin\TBWA\Tequila

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Events

Following the Social Buzz Around Dreamforce

Following the Social Buzz Around Dreamforce

One of the marketing world's biggest events wraps up today, but the social media ripples likely won't cease for some time.

Video: 40 Under 40 Dish on Alternative Dream Jobs

Video: 40 Under 40 Dish on Alternative Dream ...

What would you be doing if you weren't doing marketing? It's a tantalizing question and the 2013 40 Under 40 winners have some meaty answers.

Video: What's Next With 40 Under 40 Winner Carrie Chitsey

Video: What's Next With 40 Under 40 Winner ...

Carrie Chitsey, CEO of BLK24, was named one of the 2013 Direct Marketing News 40 Under 40 winners—but that doesn't mean she's going to sit on her laurels.