30th Anniversary Issue

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DMNews' 30th Anniversary Issue

30 years of remarkable change

Carol Krol November 29, 2009

The direct marketing model connects marketers directly to consumers. That has not changed in the 30 years DMNews has been in print. In the past three decades, though, much has transformed the face of direct.

Roundtable

Connecting to the customer: A conversation on the future of direct and digital

November 29, 2009

DMNews' Cara Wood and Carol Krol sat down with marketing leaders in November 2009 to discuss how direct and digital channels are positioned to move companies ahead in 2010 and beyond.

Legends

Direct Marketing Legends

The giants of direct marketing need no introduction. These great innovators in the direct and digital marketing industry have one thing in common: Each and every one of them - in their own way - changed the game, carving a path for generations of marketers to follow. Click to read profiles written by industry personalities.

Top Brands

Game-Changing Brands

From AOL's mass-mailed diskettes and CD-ROMs to JetBlue's customer-retention efforts, most well-known US and international corporations have used direct marketing, e-commerce and digital efforts to engrain themselves in American popular culture. Click to read up on the top 30 direct marketing brands of the past 30 years.

Lists & Databases

Ever-evolving data

Lauren Bell November 30, 2009

The list industry has always been about fresh and innovative ways to look at data and use it to help markets understand their prospects. As the use of data analytics, co-ops and e-mail increase, today's list managers race to keep up with the changes in the marketplace.

CRM

CRM initiatives balance privacy and relevance

Mary Elizabeth Hurn November 30, 2009

In today's world, where consumer privacy and legislation is a hot topic — especially with the proliferation of digital channels — there's one thing that all marketing executives can agree on: properly managing the consumer process from prospect, to lead, to sale can make or break a business.

Direct Mail

The highs and lows of direct mail

Kate Muth November 30, 2009

Over the past 30 years, direct mail has seen tremendous growth due to worksharing and personalization. However, because the channel's growth has slowed recently, marketers are looking to innovate and cut costs further.

Teleservice

Dialing for dollars

Cara Wood November 30, 2009

Over the past 30 years, there have been incredible shifts in how telemarketing is because of technology and legislation. Outbound calls had their heyday in the early 90s, until rigorous growth was curbed due to the National Do Not Call Registry.

Search

Searching the net for ROI

David Ward November 30, 2009

Search engine marketing has exploded over the past decade into a nearly $10 billion annual business.

Print & Production

As the printing press turns

Chantal Todé November 30, 2009

Advances in printing technology have already dramatically changed the face of direct mail in the past three decades. The biggest issue printers face now is finding a way to communicate what is possible to marketers.

Catalog & e-commerce

Cataloging to multichannel retailing: A long, strange trip

Chantal Todé November 30, 2009

The practice of marketing goods directly to consumers looked significantly different three decades ago — and credit cards, 1-800 numbers and the dawn of the Internet changed everything.

Agency

Direct 'Mad Men' talk of transformation

By Ira Teinowitz November 29, 2009

Direct marketing takes the spotlight as the importance of data rises and the Internet transforms agency process and infrastructure

E-mail

Innovation in the inbox

Dianna Dilworth November 30, 2009

Electronic mail — better known as e-mail — has  evolved since it was first used for marketing purposes back in the early 1990s. Mainly used as an acquisition  tool at the outset, it has blossomed to become one of  the most popular marketing channels.

DRTV

But wait... there's more to DRTV spots

Nathan Golia November 30, 2009

Direct response TV has been around nearly as long as its medium. But its vintage doesn't mean it has gone out of style. DRTV pros take tremendous pride in the way the channel has expanded.

Digital

The digital ad frontier

Dianna Dilworth November 30, 2009

The birth of the ad network came about in the mid- 1990s, when it became apparent that Web media was infinite compared to traditional advertising channels.