Reader's Digest

Reader's Digest
Reader's Digest

With 50 editions in more than 60 countries and 21 languages, Reader's Digest is the world's most widely read magazine. Founded in 1922, the brand has always had the goal of educating, entertaining and inspiring its audience, says Amy Radin, SVP and CMO of Reader's Digest Association.

However, over the years, the brand has evolved and has communicated these mores in an increasingly contemporary way. “We've moved into a more multichannel strategy,” Radin explains, “and shifted our direct mail marketing to a heavy focus on the Web.”

The core of the business is its print publication, but the company also has an array of branded products, including music, books and home entertainment.

In January of 2005, Reader's Digest published Extraordinary Uses for Ordinary Things in the US in both hardcover and paperback formats. Sold through direct mail, sweepstakes, voucher and other promotions to magazine subscribers, and to the public through retail locations, the book went on to sell more than 1 million copies in the US and millions more around the globe.

The company continues to use a mix of newsstand, direct mail, search, e-mail, social and sweepstakes marketing in its direct arsenal.

You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in 30th Anniversary Issue

Sign up to our newsletters

Latest Jobs:


Company of the Week


SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


Featured Listings

SKA

SKA

SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...