Share this content:

Publishers Clearing House spent the first 30 years of its existence with magazines as its bread and butter. By 1980, it was America's largest seller of magazine subscriptions. Over the next 30 years the brand would expand in numerous ways. The company, which started in the mail in 1953, began airing TV spots in the late 1960s. “In the 1980s, we began introducing home entertainment products, kitchen and houseware goods,” says Deborah Holland, SVP at the company. “That part of the business was a big change for PCH in many ways, but it became a big part of our business.”

Now, more than three-quarters of PCH's sales are merchandise, not magazines, Holland adds. But it's not sales that define the iconic brand; it's the sweepstakes prizes.

“One of the big things that is very much the same [over the past 30 years] is the golden egg of the emotional attachment to the brand: the dream of winning a life-changing prize,” Holland says.

Loading links....

Next Article in 30th Anniversary Issue

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here