Direct Marketing Legends

Share this content:
Direct Marketing Legends
Direct Marketing Legends

The giants of direct marketing need no intro­duction. These great innovators in the direct and digital marketing industry have one thing in common: Each and every one of them – in their own way – changed the game, carving a path for generations of marketers to follow.

David Ogilvy, Bob Stone, Lester Wunderman, Stan Rapp, Lee Epstein, Lillian Vernon, Herschell Gordon Lewis, Ed Burnett, Ron Popeil and Tim Litle: We salute you. And those you inspired — executives pushed to new levels by your genius — have come together to honor you. It is fitting to put that mission in the hands of those who know you best.

On the following pages, luminaries including Shelly Lazarus and Howard Draft pay tribute to these shining direct marketing stars from the past 30 years.

Click here for full list of Legends

Loading links....

Next Article in 30th Anniversary Issue

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here