Book of the Month Club

Share this content:
Book of the Month Club
Book of the Month Club

Few brands have been impacted more by the digital revolution than the Book-of-the-Month Club. Yet the brand's survival after 83 years is a testament to its ability to adapt to both competition and new media.

“Book-of-the-Month Club was built on the curatorial authority of a board of judges,” says Michael Curry, SVP, customer acquisition marketing for Direct Brands, BOMC's parent company. “The board consisted of six individuals from the worlds of academia and literary criticism. Their mission was to inform America on what it should be reading.”

Founded in 1926, the company's positioning has been consistently as an authoritative guide to what Americans should be reading that began with its first ad that year on the back cover of The New York Times Book Review. Accompanied by line drawings of the six judges, the headline read, “Let these people tell you what to read.”

BOMC's suggestive and customer-centric tagline has evolved into its current social media-driven marketing.

Loading links....

Next Article in 30th Anniversary Issue

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here