Share this content:

As one of the first e-commerce companies to open up shop on the Internet, has grown to become one of the largest retailers in the world. Since it first became a public company in 1997, revenues have grown substantially. In Q2 1997, the first quarter the retailer publicly reported revenue, Amazon saw $27.9 million in net sales. In Q2 2009, it earned $4.65 billion in net sales. Amazon also was one of the first companies to let consumers make electronic purchases online.

“We have an obsession with the customer and an obsession to lower prices to get customers talking to their friends about us,” said Craig Berman, VP of global communications at Amazon. “The best endorsement you can get is a recommendation from a friend.”

Amazon is credited with creating the e-commerce shopping experience by developing the browser page and shopping carts. In addition, it was one of the first to use personalization.

While customer reviews are all over the Web today, when Amazon first started using them in the late 1990s is was somewhat controversial. “We had publishers who wrote to us saying, ‘Your goal is to sell books, it shouldn't be to discourage book buying,” said Berman.

Loading links....

Next Article in 30th Anniversary Issue

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here