30-plus Sites Join TRUSTe Privacy Program

Share this article:
Nonprofit online privacy group, TRUSTe (www.etrust.org), announced that more than 30 Web sites have joined its program to help online publishers and marketers define industrywide privacy standards and increase consumer confidence in online transactions. TRUSTe provides these sites with a privacy statement letting consumers know how any information given will be used. Among the 30 sites are: America Online; American Eagle Outfitters; several Buena Vista Internet Group sites, including Disney.com, ABCNEWS.COM and ESPNSportsZone; nine CNET sites; Fleishman-Hillard; GeoCities; IBM; Infoseek; Lycos; Netcom; The New York Times; Yahoo; and WebCrawler. These sites have posted, or are in the process of posting the TRUSTe trustmark. Licensing fees for the trustmark will depend on the organization's revenue and will range from $249 to $4,999.


In other news, TRUSTe and the Internet Content Coalition (ICC), a nonprofit advocacy group for Internet content developers and distributors, announced an agreement that will promote TRUSTe to ICC members, including CBS, MSNBC, Playboy Enterprises, Sony Online Ventures and Time Inc.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

De Quinto Tapped as Coke's Next CMO

De Quinto Tapped as Coke's Next CMO

The president of the company's Iberia Business Unit will take over from Joe Tripodi upon his retirement in February.

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.

Big, Bold Moves in the C-Suite

Big, Bold Moves in the C-Suite ...

JCPenney appoints Home Depot's Marvin Ellison as CEO; Harte Hanks and JWT add hitting power to their C-level benches