3 Secrets to Measuring Marketing's Impact on Revenue
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Thursday, December 12th
1:00 - 2:00 p.m. ET
Marketers take prospective buyers on a journey to becoming loyal customers. By organizing events, launching website content, developing white papers, distributing email campaigns and more, marketers own a significant piece of the customer experience possible and have a tremendous impact on the bottom line. Yet, most aren't able to fully measure the impact of all their efforts on revenue—which is critical in order to ensure a seat at the strategy table and necessary budget for next year. In this webinar Adam Steinberg and Dave Kart with Silverpop will reveal the three secrets to more effectively measuring marketing's impact on revenue.
Adam Steinberg, Director of Emerging Apps, Silverpop
Prior to joining Silverpop as director of emerging apps, Adam was co-founder and CEO of PlacePunch, a location-based marketing platform. PlacePunch was acquired by Silverpop in
2011. An enthusiast for early-stage technology companies, Adam has previously served as product marketing manager at ThePort Network and technology evangelist at Techrigy (Alterian). Adam holds a bachelor of science degree in economics from Clemson University.
Dave Kart, Director of Marketing Communications, Silverpop
Dave Kart is the director of marketing communications at Silverpop. In this role, Dave directs Silverpop's lead generation activities, helping drive leads, opportunities and closed business. Prior to this role, Dave served as a segment marketing director on Silverpop's product marketing team. Previously he was vice president of marketing at ecoInsight, Inc., a provider of productivity applications and collaborative tools focused on the building industry. Dave has also served in marketing roles at Salesforce.com, Visiprise Inc. and STI Knowledge Inc. Before joining Silverpop, Dave had experience as a Silverpop Engage user. He is a graduate of Emory University's Goizueta Business School where he earned a bachelor's degree in business administration.