3 Chicago Execs Open Agency

Share this article:
Three Midwestern executives have formed an advertising agency called Raindance Advertising LLC.


Sharon Elliott, Kathy Wisner and Shelley Timm-Thompson worked in Chicago at major agencies like DDB Worldwide, Rapp Collins Worldwide, Cramer-Krasselt and Foote, Cone and Belding. They are account director, writer and art director, respectively, at Raindance.


"The sorry state of the economy is actually one of the main reasons we decided to open our agency now," said Elliot, whose Fox River Grove, IL, address is the agency's corporate headquarters.


Companies are looking to spend their ad budgets more wisely, she said. Raindance will pitch itself as a shop that is less expensive to work with because it has low overhead, a competitive fee structure and professionals with experience of more than 20 years each.


The agency already has snagged a consulting assignment on a direct marketing project by Easter Seals for Mass Mutual, one of its corporate sponsors. Another client is Harley-Davidson Financial Services for retail direct marketing and corporate brand identity.


Raindance (raindanceadvertising.com) will offer brand and direct marketing services in media like television, radio, print, direct mail and the Internet.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Are You Really Ready for Customer Experience?

Are You Really Ready for Customer Experience?

Marketers can talk a good game about customer centricity, but actions speak louder than words.

Essentials in Content Marketing: Think like a best-selling author

Essentials in Content Marketing: Think like a best-selling ...

Imagine if all the electronic content thrown your way daily was actually printed on paper. To stand out from those piles of worthless pixels, you must offer your audiences intriguing ...

The Mobile-Email Marriage

The Mobile-Email Marriage

Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.