3 Chicago Execs Open Agency

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Three Midwestern executives have formed an advertising agency called Raindance Advertising LLC.


Sharon Elliott, Kathy Wisner and Shelley Timm-Thompson worked in Chicago at major agencies like DDB Worldwide, Rapp Collins Worldwide, Cramer-Krasselt and Foote, Cone and Belding. They are account director, writer and art director, respectively, at Raindance.


"The sorry state of the economy is actually one of the main reasons we decided to open our agency now," said Elliot, whose Fox River Grove, IL, address is the agency's corporate headquarters.


Companies are looking to spend their ad budgets more wisely, she said. Raindance will pitch itself as a shop that is less expensive to work with because it has low overhead, a competitive fee structure and professionals with experience of more than 20 years each.


The agency already has snagged a consulting assignment on a direct marketing project by Easter Seals for Mass Mutual, one of its corporate sponsors. Another client is Harley-Davidson Financial Services for retail direct marketing and corporate brand identity.


Raindance (raindanceadvertising.com) will offer brand and direct marketing services in media like television, radio, print, direct mail and the Internet.


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