3 Chicago Execs Open Agency

Share this article:
Three Midwestern executives have formed an advertising agency called Raindance Advertising LLC.


Sharon Elliott, Kathy Wisner and Shelley Timm-Thompson worked in Chicago at major agencies like DDB Worldwide, Rapp Collins Worldwide, Cramer-Krasselt and Foote, Cone and Belding. They are account director, writer and art director, respectively, at Raindance.


"The sorry state of the economy is actually one of the main reasons we decided to open our agency now," said Elliot, whose Fox River Grove, IL, address is the agency's corporate headquarters.


Companies are looking to spend their ad budgets more wisely, she said. Raindance will pitch itself as a shop that is less expensive to work with because it has low overhead, a competitive fee structure and professionals with experience of more than 20 years each.


The agency already has snagged a consulting assignment on a direct marketing project by Easter Seals for Mass Mutual, one of its corporate sponsors. Another client is Harley-Davidson Financial Services for retail direct marketing and corporate brand identity.


Raindance (raindanceadvertising.com) will offer brand and direct marketing services in media like television, radio, print, direct mail and the Internet.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Mohegan Sun Bets on an Integrated Customer Experience

Mohegan Sun Bets on an Integrated Customer Experience

Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at ...

Elijah Degen brings 15 years of experience to his new role at the digital agency.

Analytics Is a CMO's Best Friend

Analytics Is a CMO's Best Friend

CMOs who want to extend their tenure should embrace analytics to improve marketing performance and enable innovation.