Direct Line Blog

2D barcodes getting more than '15 minutes' of fame

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Looks like 2D barcodes are quickly becoming less of an enigma. Those tiny black and white encoded boxes appearing on various movie posters and print ads are getting airtime.

Bluefly commercials running on Bravo will sport the barcodes

Bluefly, an online fashion retailer, has tied up with various designers and celebrities, like  Olympic figure skater Johnny Weir. During the 45-second spot, something called “Closet Confessions,” will run.

Basically, smart phone users can point their mobile phones at their television screens and click on the barcode, which will lead them to interviews of celebs giving them an inside look at what's in their own closets and talking about their lives.

There are coupons on offer as well.

It's amazing how quickly these 2D barcodes have gotten into the mainstream.

For retailers, it's an interesting exercise to determine how much sales get generated through their use.

Has ‘mobilocity' entered into the vernacular yet?   

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