25th Annual Caples Awards

Share this article:
Here is a list of first-place Caples winners. For a complete list of winners, go to www.caples.org.


BEST OF SHOW


Campaign Consumer: Multi Media


Entry Name: Nike Football "The Scout"


Creative Director: Borja Orozco


Copywriters: Maria Chica, Carles Alcon


Art Directors: Albert Muñoz, Paul Paixa


Production Managers: Joseph M. Merchan, Marcos Prats


Agency: CP Comunicaci Proximity, Spain


Client: Nike


TELEVISION OVER $250,000


Entry Name: Voodoo


Creative Directors: Randy Belcher, Ken Spera


Copywriter: Gail Offen


Art Director: Nino DiPilla


Production Manager: Janet Mockard


Agency: Donor, United States


Client: Progressive Auto Insurance


DIRECT MAIL STANDARD/UNDER $400 C/$500 B


Entry Name: Say Aaahhh


Creative Directors: Alistair McAlpine, Scott Smith


Copywriters: Scott Smith, Alistair McAlpine


Art Director: Alistair McAlpine


Production Manager: Tamara Belamy


Agency: Rapp Collins, Australia


Client: Volkswagen Australia


DIRECT MAIL DIMENSIONAL/UNDER $5 EACH


Entry Name: The Stick Pack


Creative Director: David Bell


Copywriter: Stephen Flewell-Smith


Art Director: Mark Roper


Production Manager: none given


Agency: Mercerbell PTY Ltd., Australia


Client: Landrover Australia


DIRECT MAIL CUSTOMER RETENTION


Entry Name: Customer Repurchase Mailing


Creative Directors: Arthur Parshotam, Roddy Kerr


Copywriter: Arthur Parshotam


Art Director: Roddy Kerr


Production Manager: Deborah Whitehead


Agency: Draft Worldwide London


Client: Saab Great Britain


COLLATERAL/ALTERNATIVE MEDIA CONSUMER NONPROFIT


Entry Name: Stick


Creative Director: Dylan Taylor


Copywriter: Dave King


Art Director: Gavin McCloud


Production Manager: Fiona Rooney


Agency: M&C Saatchi, Australia


Client: Sydney Dogs Home


OUT OF HOME CONSUMER NONPROFIT


Entry Name: Stick


Creative Director: Dylan Taylor


Copywriter: Dave King


Art Director: Gavin McCloud


Production Manager: Fiona Rooney


Agency: M&C Saatchi, Australia


Client: Sydney Dogs Home


DIRECT MAIL STANDARD BUSINESS UNDER $400 C/$500B


Entry Name: Brown Says, How About Some M&Ms?


Creative Director: Valerie Foley


Copywriter: Eric Dome


Art Director: Constance Eisele


Production Manager: Lenore Harris


Agency: The Martin Agency, United States


Client: UPS


DIRECT MAIL STANDARD BUSINESS UNDER $400 C/$500B


Entry Name: Just Some of the Things We Do to Change Behaviour.


Creative Director: Jim Thomas


Copywriter: Jim Thomas


Art Director: Chris Rambridge


Production Manager: Gary Spence


Agency: Clemenger BBDO Direct, New Zealand


Client: Clemenger BBDO


DIRECT MAIL DIMENSIONAL BUSINESS NON-PROFIT UNDER $400 C/$500B


Entry Name: Dos por Dos


Creative Director: Mia Silva


Copywriters: Cristina Sanchez, Dickie Soriano


Art Director: Wowie Villaflor


Production Manager: Edmar Villaflor


Agency: BCD Pinpoint Direct Marketing, Philippines


Client: Philippine Animal Welfare Society


OUT OF HOME BUSINESS


Entry Name: Data Consultancy


Copywriters: Lee Parkinson, Jim Thomas


Art Directors: Chris Rambridge, Sarah Hodgetts


Production Manager: none given


Agency: Clemenger BBDO Direct, New Zealand


Client: Focus 1:1


E-MAIL CUSTOMER RETENTION


Entry Name: Ad Guy


Creative Director: Tom Hudder


Copywriter: Mark Motley


Art Director: Kris Wright


Production Manager: Dave Hart


Agency: Rodgers Townsend, United States


Client: Rodgers Townsend


CAMPAIGN CONSUMER SINGLE MEDIA


Entry Name: Swan Dive -- Country Club -- Rodeo Drive


Creative Director: Hal Tench


Copywriter: Bob Meagher


Art Directors: Pat Wittich, Claiborne Riley, Cody Spinadel


Production Manager: Jenny Schoenherr


Agency: The Martin Agency, United States


Client: Radisson Seven Seas Cruises


CAMPAIGN CONSUMER MULTI MEDIA


Entry Name: 101 Reasons to Change Your Home


Creative Directors: Paul Taylor, Robin Sinclair


Copywriters: Oliver Devaris, Sandra Galiazzo, Paul Kennedy, Anna Constanti


Art Directors: Tony Banks, Tan Gout Nee, Graham Johnson


Production Managers: Pat Vitetta, Karen Muxworthy


Agency: M&C Saatchi, Australia


Client: ANZ Bank


CAMPAIGN CONSUMER MULTI MEDIA NONPROFIT


Entry Name: St. Louis Black Repertory Company Subscription Campaign


Creative Directors: Erik Mathre, Tom Hudder


Copywriters: Ryan McMichael, Mark Motley


Art Directors: Debbie Steppig, Cheryl Sparks


Production Managers: Ron Copeland, Kris Wright


Agency: Rodgers Townsend, United States


Client: St. Louis Black Repertory Co.


CAMPAIGN BUSINESS SINGLE MEDIA


Entry Name: NEWA Web Launching


Creative Directors: Oscar Rojo, Luis Ballester


Copywriter: Veronica Fontana


Art Directors: Jesus Santiuste, Gregorio Serna


Production Manager: Carlos Trujillo


Agency: FCBi, Spain


Client: RTVE S.C.


CAMPAIGN BUSINESS SINGLE MEDIA NONPROFIT


Entry Name: Recycle People


Creative Director: Valen Soto


Copywriters: Elisabeth Gilberga, Gabriel Cadalan


Art Director: Juan Belón


Production Manager: Valen Soto


Agency: DEC BBDO, Spain


Client: Fundació Éxit


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Publicis Constructs Pan-Agency Marketing Platform With Adobe

Publicis Constructs Pan-Agency Marketing Platform With Adobe

Riding on the Adobe Marketing Cloud, the Always-On Platform aims to unite all Publicis Agencies around delivering cross-channel efficiencies to clients.

Mohegan Sun Bets on an Integrated Customer Experience

Mohegan Sun Bets on an Integrated Customer Experience

Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at ...

Elijah Degen brings 15 years of experience to his new role at the digital agency.