24/7 Teams Up With ITV Companies To Expand Advertising Channels

Share this article:
24/7 Media Inc., New York has signed deals with Pace Micro Technology, a set-top box provider, and Sea Change Technology, a server of broadband videos on demand, in an effort to expand its ad serving capabilities in the interactive television arena.


Through the partnerships, 24/7 is able to serve advertisements on televisions where the Pace Micro Technology set-top boxes are employed. 24/7 will serve advertisements to hotel visitors ordering videos on demand provided by Sea Change Technology. The company said it eventually plans to expand its ad serving to home-based interactive television, but would not yet disclose specifics on plans.


24/7 first entered the interactive television space roughly one year ago with the acquisition of IMAKE Software & Services Inc. The company's interactive advertising division is labeled 24/7 Media, Broadband & Professional Services.


Pace Micro Technology employs over 2.5 million digital set-top boxes in the United Kingdom, Latin America, Australia and Asia.


This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization. Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions