24/7 Selects Naviant
The goal for 24/7 is to provide marketers with the means to develop integrated campaigns which may include regional online and radio advertising backed by in-bound telemarketing and outbound e-mail follow-up.
The agency veteran is charged with expanding customer engagement services.
How consumers' motivations differ from country to country.
The $3.7 billion deal will unite Sapient with Digitas, Razorfish, and Rosetta on a new digital platform called Publicis.Sapient.