24/7 Selects Naviant
The goal for 24/7 is to provide marketers with the means to develop integrated campaigns which may include regional online and radio advertising backed by in-bound telemarketing and outbound e-mail follow-up.
The rallying cry that "all marketing is direct" is increasingly evident as brand marketers and direct marketers adopt key strategies from each other.
But is its performance enough to win the desired results?
It's time for marketers to think more like scientists, and evolve and adapt through experimentation.