24/7 Selects Naviant
The goal for 24/7 is to provide marketers with the means to develop integrated campaigns which may include regional online and radio advertising backed by in-bound telemarketing and outbound e-mail follow-up.
The former Burger King and 7-Eleven CMO takes over as the organization looks to expand globally.
Roar, an amalgam of top digital talent from across Publicis Groupe, will be led by Zenith OptiMedia veteran Sean Reardon.
The Volkswagen marketing executive is a veteran of Wunderman and WPP.