24/7 Releases Open AdStream 6

Share this article:

24/7 Real Media released a network edition of Open AdStream 6.

This extends the ad management platform to cater to the needs of vertical and specialized online ad networks, the NewYork company said. It is designed to cut down on operational costs by streamlining and automating ad networks' backend processes.

The ad stream's interface allows networks and affiliate publishers to monitor campaigns in real time, accept or decline scheduled advertising and choose relevant advertisers. Settlement and fulfillment are tracked through the service and a client can produce reports on revenue share or CPM relationships.

The latest edition of the software provides ad networks with technology used by 24/7  to manage its own network.

Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Is the Next Mobile Already at Hand?

Is the Next Mobile Already at Hand?

Researchers quibble about just how big the Internet of Things is going to be, but a new report says it's going to be huge and that marketers need to pay ...

Sony Brings Data to Outdoor Advertising

Sony Brings Data to Outdoor Advertising

Norwegian moviegoers got front-row seats when Sony took dynamic digital ads off the Web and into theaters.

Ramp Introduces Video Platform for Marketers

Ramp Introduces Video Platform for Marketers

The cloud-based platform syncs with marketing automation and capitalizes on user behavior to extend view times.