24/7 Real Media Says Platform Integration Complete

Share this article:
24/7 Real Media Inc. said last week that it completed the integration of the ad-serving platforms of 24/7 Media Inc. and Real Media Inc. Savings from the merger of the two companies are expected to be more than $30 million annually, the company said.


The savings result from the migration of 24/7 Connect -- 24/7 Media's ad-serving platform -- to Real Media's Open AdStream technology and the reconfiguration of the 24/7 Network, according to the company. The newly merged platform will focus on higher-margin Web sites with well-recognized brands. More than 2,000 Web sites use Open AdStream to serve more than 200 billion ads a month.


"We're seeing larger, longer-term orders coming in, with great and ongoing support from our technology partners, long-term advertising and e-mail customers and even vendors," said David Moore, 24/7 Real Media's chief executive officer.


In late October, the former 24/7 Media announced its merger with rival ad-serving network Real Media in a stock deal worth nearly $2 million.


The company also said it instituted a voluntary stock-for-salary program, in which employees can elect to receive a percentage of their annual salary in stock rather than in cash. This program is in addition to 24/7 Real Media's stock-option plan. Executives electing to take 20 percent or more of their salary in stock under the new plan include Moore, chief operating officer Tony Plesner and chief financial officer Norman Blashka.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Hallmark Takes Baby Steps to a New Brand

Hallmark Takes Baby Steps to a New Brand

The company relied on digital to get its growing children's apparel brand off of the ground.

One Third of Americans' Social Media Time Is Spent on Facebook

One Third of Americans' Social Media Time Is ...

Pandora, meanwhile, attracts more user time but far fewer digital advertisng dollars, says a study.

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

Robert Thomson warns the EU that an antitrust deal with Google will lead to a decrease in competitive options for marketers and an increase in piracy.