24/7 Real Media Opens Tokyo Office

Share this article:
24/7 Real Media Inc. opened a new office in Tokyo aimed at taking advantage of growth in the Japanese online advertising market and establishing itself in the search engine marketing space, the company said yesterday.


High-growth search engine marketing business will be the company's initial focus at the new office through the offering of 24/7 Search, 24/7 Real Media's search engine marketing platform. Other components will be available including the 24/7 OnTarget behavioral marketing technology and the Open AdSystem ad serving and analytics platform.


The company cited Japan's online population -- one of Asia's largest behind China -- and studies showing that Japan has the highest number of broadband users in the Pacific Rim and the second-largest online ad market next to the United States.


Scott Hovanyetz covers telemarketing, production and printing and direct response TV marketing for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

How Amazon Ads Might Change the Game

How Amazon Ads Might Change the Game

Will the Great Recommender introduce "pretargeting" to the menu? Is it destined to become the King of Conversion? Or will its ad business simply settle in between Google's and Facebook's?

Less Than Half of Marketers Say the C-Suite "Gets" Digital

Less Than Half of Marketers Say the C-Suite ...

The long road to digital marketing leadership starts with organizational alignment, a study finds.

Candidates Hook Into Twitter

Candidates Hook Into Twitter

A digital agency for politicians puts the power of presidential electioneering into the hands of Congressional campaigns.

Copyright © 2014 Haymarket Media, Inc. All Rights Reserved
This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization.
Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions.