24/7 Media Sues DoubleClick

Share this article:
Internet media company 24/7 Media Inc. filed a lawsuit Thursday against rival DoubleClick Inc. for patent infringement.


The lawsuit -- filed in the U.S. District Court for the Southern District of New York -- charges DoubleClick with infringing 24/7 Media's U.S. Patent No. 6,026,368, also known as "Online Interactive System and Method for Providing Content and Advertising Information to a Targeted Set of Viewers."


New York-based 24/7 Media's patent relates to Internet ad serving. The company accused its New York rival of using similar technology for the DoubleClick DART ad serving system.


The suit is seeking an injunction against DoubleClick for "further infringement" of its patent, as well as monetary damages.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Candidates Offer Change In The Form of Targeting

Candidates Offer Change In The Form of Targeting

A campaign for Ben Carson raised $2.8 million despite his lack of cooperation.

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.