24/7 Media Sells AwardTrack Unit to Pass Privilege

Share this article:
24/7 Media Inc., continuing to sell off non-core assets in an effort to achieve profitability, said it will sell its AwardTrack loyalty software division to Pass Privilege Inc.


24/7 Media acquired AwardTrack in February for about $75 million in stock.


Financial terms of the latest deal were not disclosed.


AwardTrack is a technology platform that lets marketers offer private-label loyalty programs. It lets clients issue and track points and build brand equity, and it provides a redemption catalog with fulfillment that can include merchandise. The technology also lets clients track customer behavior and can be used for customer segmentation and one-to-one marketing, 24/7 Media said.


Pass Privilege, which provides consulting services and specializes in promotions, loyalty programs and relationship marketing, is based in Charlotte, NC. It signed on as an AwardTrack reseller in November.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

DMA 2014 Kicks Off Under New Management

DMA 2014 Kicks Off Under New Management

Thomas Benton and Jane Berzan will preside over an event indicative of an association serving a wider array of industry segments.

De Quinto Tapped as Coke's Next CMO

De Quinto Tapped as Coke's Next CMO

The president of the company's Iberia Business Unit will take over from Joe Tripodi upon his retirement in February.

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.