24/7 Media Sells AwardTrack Unit to Pass Privilege

Share this article:
24/7 Media Inc., continuing to sell off non-core assets in an effort to achieve profitability, said it will sell its AwardTrack loyalty software division to Pass Privilege Inc.


24/7 Media acquired AwardTrack in February for about $75 million in stock.


Financial terms of the latest deal were not disclosed.


AwardTrack is a technology platform that lets marketers offer private-label loyalty programs. It lets clients issue and track points and build brand equity, and it provides a redemption catalog with fulfillment that can include merchandise. The technology also lets clients track customer behavior and can be used for customer segmentation and one-to-one marketing, 24/7 Media said.


Pass Privilege, which provides consulting services and specializes in promotions, loyalty programs and relationship marketing, is based in Charlotte, NC. It signed on as an AwardTrack reseller in November.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

App of the Week: CardsApp

App of the Week: CardsApp

The app lets users select loyalty cards on their phone or smartwatch to display QR codes at check out time.

Rakuten Marketing Moves to a Unified Platform

Rakuten Marketing Moves to a Unified Platform

Omni experience consolidates all channel offerings into a single platform and dashboard to provide better management of the customer funnel.

Hawk Search Widens its Global Reach

Hawk Search Widens its Global Reach

Hawk Search's solution offers support for more than twice as many languages as other site search providers, according to the company.